It’s been the year from hell thanks to COVID-19. Colleges went virtual and students returned to their childhood bedrooms. And now with things finally opening up again, EVERBODY needs a break.
So Natural Light, Anheuser-Busch’s sub-premium brand with a huge college following, has come up the perfect answer. They’ll send your parents on a distant trip to Alaska, so you and your friends can party-down at the family compound all weekend.
And “Natty Light” will, of course, cover the beer.
“The pandemic has forced a lot of quality time and for many, canceled the independent recent grad experience,” Daniel Blake, vice president of US core and value brands at Anheuser-Busch, said in a statement provided to Travel + Leisure. “We found the perfect way to give our fans and their parents some freedom, by sending mom and dad off on a once in a lifetime, secluded and, most importantly, distant wilderness retreat in Alaska.”
Natural Light will provide everything necessary for your own legendary weekend, including enough cash for two cases of Naturdays beer, money for snacks and whatever else you need (totaling $550).
This thing is ON and you’ll have until June 16 to explain via Facebook, Instagram or Twitter, why you need your parents out of the house for a long weekend this summer.
All posts must include the #SendMyParentsAway and #Sweepstakes hashtags, and of course you’ll have to be 21+ (or have a fool-proof fake ID). For more contest info, visit the Natural Light website for official terms and conditions.
Natty Light has run several fun promotions to counter the COVID-19 blues, and no matter how you feel about the brand, you’ve got to admit they’ve absolutely nailed the “college grad meets slacker zeitgeist,” and deserve huge props for targeting their core audience.
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