Not long ago, brewing beer was viewed as equal parts art, instinct, and tradition. The image of a brewer hovering over a mash tun, relying on experience and taste buds, still holds true in many taprooms. But behind the scenes, artificial intelligence is quietly reshaping how beer is made, marketed, and delivered.
The Winter holidays are now over. And American craft brewers are addressing special brewing milestones mid-winter, with an exciting roster of new Anniversary beers.
And now, just in time for Valentine’s Day, “Natty Light” is introducing its latest Lawn mowing innovation, Say hello to Natural Light’s "Lawngerie”
(Courtesy Firestone Walker / 805 Beer) If you care about beer, you’re probably familiar with Firestone Walker’s 805 Beer. It was originally conceived as a Central Coast California-only release that immediately caught fire and spread well beyond its [...]
From Budweiser’s prideful tribute to America and friendship, to Bud Light’s slapstick wedding chase and Michelob’s active-lifestyle spin, the ads weren’t just about marketing beers — they were hoping to tap into a larger cultural moment. And in that arena, they mostly scored.
February is "National Stout Month" and American craft brewers are addressing things with a darker roster of beers, all of them worth celebrating.
You’d think after all these years covering beer news 24/7, that the American Craft Beer crew would have every beer style nailed.. But we don't and that’s exactly why we started the “What the Hell Is?” series. Which brings us to the California Common Beer.
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying a Super Bowl weekend.
Super Bowl weekend is ON, so you’re gonna need beer. And by beer we mean the best American lagers, beers that pair brilliantly with championship football!
For almost a decade we’ve been featuring our favorite “Cooking with Beer” recipes every weekend. And over the years it’s become one of our most popular features. So with many of us already in Super Bowl mode, we thought it [...]
Even today, Americans still drink an incredible amount of beer on Super Bowl Sunday. But the cost of those beers can vary widely depending on where you’re watching the game. While no single study that we came across, nails "Super [...]
As football's biggest weekend approaches, two legends came together in San Francisco, not for the spotlight, but to give back. Here’s the deal…
Garage Beer, the all-lager company co-owned by Jason and Travis Kelce has some of the best beer promotions we’ve ever seen, a their newest, which will actually make a regional Super Bowl appearance in the Philly designated market area, kills it.
February is ON and American craft brewers are addressing things with a daker roster of beers that should pair brilliantly with the season.
The XXV Olympic Winter Games will soon be kicking off in Italy and in their own ways two “big beer” companies, Anheuser-Busch and Molson Coors, are looking to cash in on the wintery action. Here’s the deal… XXV Olympic Winter [...]
Most band beers are more co-branding exercises than they are a reflection of any real passion for brewing, but what British Rock legend Iron Maiden has been doing it differently for years. We’ve that, “Words to Drink By” and more… [...]
We love Super Bowl beer commercials. And it doesn’t suck that Michelob ULTRA’s newest ad features actor Kurt Russel in his first-ever Big Game appearance. Here’s the deal…
Half of the US is still buried under mountains of snow with plummeting temperatures across much of the nation, and brewers are addressing things with a warming roster of beers that should pair brilliantly with hours spent shoveling.
Boston Beer, home to Samuel Adams, the craft beer brand that helped spark America’s craft beer revolution, is leaning into higher alcohol beers this year and branching out into THC beverages
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
Half of the US is still buried under mountains of snow with plummeting temperatures across much of the nation, and brewers are addressing things with a warming roster of beers that should pair brilliantly with hours of serious shoveling.
We love Super Bowl beer commercials. And it doesn’t suck that Bud Light’s latest series of Bud Light ads features Post Malone, Shane Gillis and Peyton Manning either, all at their hilarious best.. Here’s the deal…
Not sure anyone saw this limited release coming. But it will be out there just in time for the Big Game and we’ve gotta admit, it’s wild. Here’s the deal…
-
They don’t say his name, for obvious reasons, but the implication was clear that they were talking about President Trump. We’ve that, “Words to Drink By” and more…
-
Now, as the brand marks its 150th anniversary, Budweiser returns to the big stage with “American Icons,” a new spot that celebrates its deep American roots and features the legendary Budweiser Clydesdales in their 48th national Super Bowl appearance.
-
With half of the US still buried under mountains of snow and plummeting temperatures across much of the country, you’ll need to fortify yourself with a high velocity beer, just to face the elements. Beers that are best understood in blizzard conditions And here are 15 cold-weather stouts that are guaranteed to will keep you warm when the winter winds howl…
When people talk about classic beer styles, the conversation usually leans toward Europe ,where so many of these classic beer styles originated. But the US has a few homegrown styles of its own, and one of the most interesting (and most overlooked) is the Kentucky Common.
The Great American Beer Festival, or the GABF, as it’s commonly known as the biz, is heading outside when it returns to Denver this fall - and not just for a side event. For the first time ever, the country’s largest (and we think best) craft beer celebration is taking this one-of-a-kind beer gathering into the open air.
With half of the East Coast still buried under mountains of snow and Arctic temperatures throughout much of the country, we thought it an appropriate time to discuss a much overlooked beer category - the Snow Beer.
Few regions of the US have a brewing legacy as vibrant as Colorado. And on January 2 the Colorado Brewers Guild showcased the state’s best breweries and at the Colorado Brewers Cup. Amd we've got all of this year's big winners for you!
