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At what point do we just admit it…that this whole special beer day thing has gotten out of hand?
Can we all get honest for a minute and call these specially branded beer days for what they are nowadays? Nothing more than socially endorsed content-generating marketing opportunities….And International Beer Day were looking at you.
And yes you can call bullshit on us here at ACB if you want. You wouldn’t be the first.
Because even though we did finally stop hyping IPA Day…we’re as guilty as anyone having already shamelessly promoted questionable “beer days” like International Gruit Day, National Lager Day, National Beer Day, and even National Bock Beer Day!
But with beer news in the summer doldrums, we once again find ourselves needlessly flacking another ‘useless’ beer day and scrambling to make International Beer Day seem important enough for you to even care…
First celebrated in 2008 (who knew?), International Beer Day takes place annually on the first Friday in August. Why it’s celebrated on the first Friday of August is anyone’s guess.
And at least International Beer Day has a website…
That makes it appear marginally more relevant than Barrel Aged Beer Day which was basically a Facebook announcement that only had the support of The Bruery and Bruery Terreux, both wonderful brewing operations, but still…
And the purpose of International Beer Day is as simplistic as it is global – to celebrate EVERY beer (and its professionals) in EVERY country on the planet… (Again you can’t fault it for scale).
So here’s to International Beer Day 2018. It’s as good a reason to start drinking early as any, but we can’t promise you that be hyping it next year.
Because all these “national beer days” are well beyond ringing hollow…Haven’t we celebrated enough of them to put the whole thing to rest?
Or maybe it’s time for a National Rehab Day….just sayin’.
