April 7th is National Beer Day and understandably, many of you have already started drinking. And here’s more than you’ll ever need to know about this uber-important holiday…
It’s A Day Totally Dedicated To Dinking
Drinking is very much a part of major holidays like Christmas, New Year’s, the 4th of July and even Halloween. But unlike those celebrations, where beer is more of an adjunct, National Beer Day is all about the drink. And unlike other beer day spin-offs like IPA or Lager Day, National Beer Day is not style specific – so you can pretty much get away with anything, as long as it’s beer.
National Beer Day Actually Commemorates Something Real
National Beer Day is more than just a shameless marketing ploy that allows us all to start drinking early – it’s actually has some valid historical roots.
Celebrated every year on April 7th, it commemorates the first day way back in 1933 that people could legally buy, sell, and drink beer after 13 years of prohibition.
National Beer Day memorializes the Cullen–Harrison Act, which although signed into law by President Franklin D. Roosevelt on March 22, 1933, didn’t actually go into effect on April 7th.
Upon signing that vaunted legislation, Roosevelt famously remarked, “I think this would be a good time for a beer.” And many historians have whispered that the then president continued his drinking for days, only to eventually pass out and be dragged off the White House lawn.
After more than a decade of state-imposed abstinence (which also gave birth to organized crime gangsters like Al Capone), the law’s passage was met with an almost bacchanalian fervor. A righteous drunkenness swept the nation, clothes were shed and children enthusiastically conceived.
Americans gathered together in barrooms from coast to coast, consuming 1.5 million barrels of beer, which should stand as an inspiration for all of us today!
National Beer Day’s Modern Incarnation
According to Wikipedia, National Beer Day’s modern day origins can be traced back Justin Smith of Richmond, Virginia, who started a Facebook page in 2009, which was then noticed by Colorado Beer Examiner Eli Shayotovich, who desperate for content, continued to spread the word.
Justin’s idea was further complimented when the popular beer drinking app, Untappd, created their own National Beer Day badge which rewarded celebrants who checked a beer into the app on April 7th.
With so much of its current incarnation based in social media outlets, National Beer Day has since been trending on Twitter every year on April 7th using the hashtag #NationalBeerDay. So if you’ve absolutely nothing else better to do with your life – there is that.
American Craft Beer is a big supporter of National Beer Day. We view it as an important celebration (right up there with Groundhog Day) and it honors America’s most beloved drink – so what’s not to like?