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(Courtesy Drink ON Ltd)
Some of us will never embrace alcohol-free beers, we’re too attached to its buzz. But now there’s a new NA in the UK made with “superpower plants” that can “elevate your feelings.”
Here’s the deal…
ON Beer, the creation of Drink ON Ltd, uses ginseng, damiana, Syrian rue, maca, muira-puama, rhodiola, guarana, liquorice and pepper in the brew to deliver an alcohol-free experience with “mood-enhancing qualities.”
“ON Beer is a revolutionary, zero-alcohol beer crafted with a special blend of superpower plants, that uplift and elevate your feelings,” ON Beer founder Chris Kazakeos told the Drinks Business.
“ON beer delivers a uniquely refreshing and full-bodied flavor. Infused with our ON X Blend of superpower plants, each sip carries subtle botanical undertones, seamlessly blended with the robust, richly malted flavor that beer lovers crave. The complex layers of taste unfold gradually, creating a balanced, deeply satisfying experience.”
Clearly developed for beer lovers looking to limit their alcohol consumption without giving up on some kind of “high,” the beer is being contract brewed in the UK and because it doesn’t contain alcohol will be available direct-to-consumers via the company’s e-commerce platform.
However, in an effort to keep the brew’s makeup and formula secret, Kazakeos was unwilling to name which brewery was contract brewing this unique beer for him…
“As the beer we are producing is a unique invention, it’s therefore important for Drink On Ltd to protect our proprietary beer. The contract brewer we are using, we have a joint confidentiality agreement signed between both parties.”
“Just like switching ‘on’ a light, ON Beer is about turning on life’s best experiences, offering a new perspective on beer and elevating the drinking experience to a whole new level” Kazakeos explained…
Something he calls “refined elevation”…
“It’s the state of exhilaration, engagement, and excitement we intend for our drinkers to find themselves in, with no negative downsides.”
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