One of the leaders in the UK’s growing low and no-alcohol movement, Lucky Saint recently announced the results of a study that was conducted on their behalf by insights firm KAM. The survey, which comes at a time when bars, pubs, and restaurants are restocking their venues, post-lockdown, strongly indicates that consumers are more open to non-alcoholic beer options.
The roots of low and no alcohol beers can actually traced back to the porridge-like ‘small beers’ that were served in medieval Europe as an alternative to the tainted water sources of the time. Those beers delivered minimal buzz, if any at all. And maybe that explains the growing numbers of consumers who are migrating to alcoholic beer as a way of life in the United Kingdom.
According to the study which took data from a nationally representative sample of 500 UK adults over the age of 18. The average UK drinker is now frequently moderating between alcoholic and non-alcoholic drinks.
The survey found that nearly one in three pub visits (29%) and 37% of restaurant visits are completely alcohol-free which translates into increased demand for more alcohol-free options at bars and restaurants.
Consumers’ desire to reduce alcohol is also increasing according to the study, with more than half (55%) of adults responding positively to this claim, versus 32% in 2021 and 40% of adults in the previous year.
The research, which comes as consumers are finally returning to bars, pubs, and restaurants strongly indicates that consumers are more open to non-alcoholic beer options than before COVID-19 hit.
Founded by Luke Boase in 2019, Lucky Saint joins a growing number of breweries in the United Kingdom and Europe committed to brewing high quality alcohol-free beers that doesn’t cut corners or muddy the head.
Brewed in Germany, using crisp spring water from Bavaria, Lucky Saint is only 53 calories per bottle and the unfiltered lager combines Pilsner malt with Hallertau hops in a “tailored brewing process” which successfully “retains its character and flavor.”
“We’re at the start of a cultural shift in our attitudes towards drinking in the UK, as we see an increasing number of drinkers who prefer to moderate their choices,” said Boase…
“Consumers want taste and quality, but historically there’s not been a product that fits the bill. This report shows just how significant the opportunity is.”
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(All image credits: Lucky Saint)