Hey, no one’s perfect…as we at American Craft Beer understand better than most. That said, there are some brewing ideas out there that are insanely misguided. So welcome to another BAD IDEAS IN BREWING…and we’re blaming Anheuser Busch for this one.
And it doesn’t matter that this idea was inspired by the European Radler (we don’t love that concept either).
Or that it’s being introduced by Anheuser-Busch’s “VALUE” line…But adding strawberry lemonade in a beer that’s been described by The TakeOut as a “regular beer that’s been passed through a Brita filter 10,000 times,” is bad place to start.
Here’s The Deal
Unconcerned about its societal Impact, Anheuser-Busch has unleashed Naturdays upon the world. And although we do like its name (and the pink flamingos on the can), Naturdays is basically the low-cost college staple, Natural Light brewed with “phenomenal strawberry lemonade flavor,” (Read: Kool-Aid)
And we have to ask, how did this happen?
Do some people at Anheuser-Busch just have too much time on their hand? Were there meetings about how to make this already questionable beer less appealing?
According to Anheuser-Busch, it’s too late to stop this thing. Naturdays is already filtering into stores across the US and will be available nationwide Just in time for spring break.
And although they don’t call Naturdays a breakfast beer, we don’t think the company would object…
“We designed Naturdays with all-day refreshment in mind,” said Daniel Blake Senior Director of Value Brands at Anheuser-Busch. “We’re excited to introduce a light beer to the market… that will get people to rethink their drink of choice.”
And all we can say is we hope it does…
When a brand such as Natural Light has a well-established following…when it’s the beer of choice for penniless college students and frat boys nationwide…why change things up?
Natural Light should stick to what it does best, serving up cheap beer for college students who’d rather spend their “real money” on drugs.
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