Today is the latest in a seemingly endless stream of official beer days that have become nothing more than content-generating marketing opportunities…. And National Drink Beer Day we’re looking at you.

September 7^th was National Beer Lovers Day…Wasn’t that enough?

And didn’t we recently celebrate International Beer Day? Why can’t that suffice?

At least International Beer Day had a poster and its own website….National Drink Beer, which for some unknown reasons takes place every September 28^th, has nothing…no imaging, no website….nothing.

In fact, internet sites like National Day Calendar, who only exist to chronicle stupid official days like World Beard Day and National Chicken Boy Day, were unable to identify the origin of National Drink Beer Day.

If you’re going to be a National Day you’d think there would be some kind of backstory… Why today? In fact, why ever?

And yes you can call bullshit on us here at ACB for hyping all these inane ‘beer days’ if you want. You wouldn’t be the first.

And even though we did finally stop hyping IPA Day…we’re probably guiltier than most, having already shamelessly promoted questionable “beer days” like International Gruit Day, National Lager Day, National Beer Day, and even National Bock Beer Day!

We may have been the only craft beer site anywhere to hype Barrel Aged Beer Day which was basically a Facebook announcement that only had the support of The Bruery and Bruery Terreux, both wonderful brewing operations, but still…

And at least National Drink Beer has a purpose, simple as that call to action might be, DRINK BEER…

Okay we got it. But do really need a national day for that?

Bottom line, this National Beer Day madness needs to stop and it needs to stop NOW.

Or maybe it’s time for a National Rehab Day….just sayin’.