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BrewDog Founders James Watt And Martin Dickie lose to Elvis
Yikes we’re almost hallway through July and things are only accelerating in the craft beer biz. But no worries, Rumor Mill remains on the case, keeping you plugged in into all the beer news and lifestyle that matters. Plus we’ve an all-important update on what we’ve been drinking lately and you don’t want to miss that!
BrewDog Boys Lose To Elvis (Aberdeen, Scotland) – In 2015, BrewDog launched Elvis Juice a grapefruit and orange IPA which quickly became one of the brewery’s bestsellers.
In 2016 they were contacted by Elvis Presley Enterprises which manages the name and likeness of the rock and roll great, and who objected to BrewDog registering the names ‘Elvis Juice’ and ‘BrewDog Elvis Juice’ as trademarks.
BrewDog Founders James Watt And Martin Dickie took the position that Elvis was a common name and as we reported they countered the Elvis Estate’s argument by legally changing their first names to Elvis.
Elvis Rules Rule– But evidently he UK’s Intellectual Property Office wasn’t amused and they’ve found in favor of EPE and reportedly have been ordered to pay the Elvis estate’s £1500 costs in the case and more importantly change their popular beer’s name.
Words To Drink By (Scotland) – “Pretty much all you need to do for people to hate you is to be successful doing something that you love.” James Watt, BrewDog
All Star Break Craft Beer & Baseball Destinations (USA) – This being Major League Baseball’s All Star Game Week, we thought we showcase two new craft beer outlets that are “living the dream” around the MLB “scene.
Mikkeller NYC Plays Ball At Citi Field (Flushing, Queens) – Mikkeller Brewing’s US arm, which opened a stateside facility in San Diego last year, has announced plans for a new year-round brewing hub based out of Citi Field, home to NYC’s Mets. Plans include plans a 10,000 square foot. 20 barrel, state-of-the-art brewery and a designer restaurant offering 60 active taps.
Wrigley Field’s Plaza Gets Crafty New Location (Chicago, Illinois) – While the slumping Cubs rehab their way through during All Star Break, hope springs eternal at Wrigley Plaza’s new craft beer destination Lucky Dorr, a 20 tap 700 square foot all craft beer emporium which was named for Bobby Dorr, a Wrigley Field groundskeeper and neighborhood legend who worked for the Cubs from 1919 to 1957. Lucky Dorr is committed to craft and to local breweries like Moody Tongue, Three Floyds, and Marz so you know that they’re serious!
What We’ve Been Drinking Lately (Sligo, Ireland) – Last night we hit up something sessionable from The White Hag a brilliant Irish brewery that’s shaking things up over there. Dominated by clean Irish malt and big woodland hop aroma Little Fawn Session IPA is a 4.2% refresher that seems even more vital with this summer’s record-breaking temperatures.
