American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Molson Coors)
If you’re thinking about making a furry four-legged friend, your best friend, this Valentine’s Day, Coors Light will contribute $100 towards those adoption fees.
That’s an offer we’d find hard to refuse…
Coors Light is kicking off the next phase of its “Made to Chill” campaign with a new spot and program that celebrates skipping “cuffing season” (a millennials trend of partnering up with another person during the cold winter months) in favor of adopting a dog.
In a Molson Coors news release, Coors Light named itself called itself “the official beer of skipping cuffing season” and offered to contribute $100 to the first 1,000 dogs adopted between Feb. 4 and Feb. 21. So this campaign isn’t necessarily Valentine’s Day specific, but still it’s a cute tie-in, especially for dog lovers.
The new 15-second “Made to Chill” spot, the first of many planned to rollout this season, positions Coors Light (and dogs) as the ideal antidote to everyday pressures including the pressure to partner up.
Backed by the opening bars of the 1968 Zombies classic “Time of the Season,” the ad finishes on a shot of the woman and dog cozying up on the couch with a Coors Light as snow falls outside.
The new campaign aims to “help people get their best friend to stay at home and celebrate Valentine’s Day, making cuffing season a nonstarter,” Grace Needleman, associate marketing manager for Coors Light, explained to Behind the Beer…
Ozzie, newly adopted American Craft Beer mascot
“We know that people feel pressure to partner up this time of year, and we’re saying spending time with your dog and a Coors Light is far better than a mediocre date with a person you just met on an app.”
Unfortunately, as with most relationships, this promotion does with some restrictions…
Participants must be of legal drinking age and according to the fine print adoptions in California, Louisiana, Pennsylvania, South Dakota, Texas, Virginia and West Virginia are not eligible.
It also seems like it’s “The Time of the Season” for beer and adoption stories…
There’s this…
MOTORWORKS BREWERY PUTS RESCUE DOGS ON BEER CANS
Which led to this….
