May’s just flying by…and clearly the craft beer biz isn’t slowing down any time soon. But no worries, the Beer Buzz is always on the case, keeping you up on all the beer news and lifestyle that matters. Plus we’ve an all-important update on what we’ve been drinking lately and you don’t want to miss that!
New Zealand Brewery Anti-Trump Beer Generates Backlash (Auckland, NZ) – Behemoth Brewing is feeling the online wrath of US Pro-Trump groups following a promotional campaign on social media celebrating the return of its popular Dump the Trump IPA.
Responding to the release of Dump the Trump IPA, pro-Trump supporters have been bombarding Behemoth Brewing’s Facebook page with negative reviews that have hurt their previously favorable ratings. And according to the NZ Herald Trump supporters are and leaving comments, some of them offensive.
No matter what your take is on the Trump Presidency, we’re amused that this New Zealand brewery seems to be surprised over the backlash they’ve generated. They named the beer, thought it was funny, would help them market their IPA and it reflected their sentiments….All good. Now ‘man-up’ and live with the consequences of you marketing decisions because you can’t have it both ways.
There have been plenty of American craft beers with anti-Trump names and those brewers aren’t running for cover including Stone Brewing who’s humorous and politically charged I’M PEACH Double IPA was released in May.
Words to Drink By (Washington, DC) “It’s pretty crazy, you hear about these pro Trump groups, but it is nuts they would target a little brewing company all the way here in New Zealand.” – Andrew Childs / Behemoth Brewing
Is Heineken in Merger Talks with London’s Beavertown Brewery? (UK) – News broke yesterday that Beavertown Brewery was in investment talks with Heineken regarding the Belgian brewing giant acquiring a ‘significant’ minority stake in the London-based independent.
Beavertown Brewery has been struggling of late to keep up with their own success. As we’ve reported they’ve outgrown their Tottenham Hale location, and they’re looking to expand into larger facility in London, which won’t open its doors until summer 2019. That’s why they decided to start brewing two of their core beers at a family-owned brewery in Belgium
What We’ve Been Drinking Lately (Cooperstown, NY) – Last night we hit up an interesting new summertime blend from Brewery Ommegang. Ommegang Saison Rosé is a fruity yet tart, 7.7% blend of two saisons, one aged on oak and the other brewed with hibiscus flowers and fermented with chardonnay grape juice.