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THE AMERICAN CRAFT BEER WEEKEND PICKS

Hey it's Friday - Work's been brutal and you're ready to shut down and some fun. Well good, because we're all about it and we've got all kinds of ideas for you. From the nation's coolest beer festivals, movies, and music to cutting-edge TV - we've got your back big-time. Plus we've a special weekend beer pick for you too, because we know you'll be drinking!

So welcome to our awesome Weekend Picks...


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The American Craft Beer Friday Wrap-Up

Hey we get it.  You're busy and you can't hang with us 24/7. But still, we don't want you to be missing all the good stuff. So as part of our ongoing commitment to bringing you the best craft beer and lifestyle coverage on the face of the planet - and to keep you plugged into our ongoing recklessness - we do a weekly compilation of our recent good, bad and ugly.

So welcome to another Friday Wrap-Up


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The Art of Branding Craft Beer

We view the craft beer biz as an entertainment industry - a wonderful mashup of brewing, performance and visual arts. And yes, it all starts with the beer, but it sure doesn't end there. A brewery's branding is increasingly important in today's crowded marketplace and its label art and imaging now matter more than ever.

And that's where Oceania Eagan comes in...

 


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Zwickelmania 2015: Exploring 6 Portland Brewers

When we go out to sample a number of beers we usually go to one location, park our asses on a stool or stand in lines at a festival to taste as much as we can, all for a price. The variety comes to us. With Oregon's Zwickelmania, we the indulgent masses, get a once a year opportunity to tour over 110 local breweries in five hours, sample a multitude of beers, talk with the brewers themselves and do it all free of charge. Trekking to the freshness is worth it.

WARREN WILLS—ASSISTANT EDITOR + PORTLAND CORRESPONDENT |
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Newbies – New Releases That You Want to Look Out For

So many beers, So little time... After eight years of building two distinctive brands, Port Brewing and The Lost Abbey are introducing a third line of beers to their portfolio. We'll have more on that for you, plus we've some interesting new releases from Upslope and Modern Times Beer that you'll want to get your sweaty little hands on.


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