Stella Artois’ Star-Powered Musical Ad A Respite From COVID-19

, Stella Artois’ Star-Powered Musical Ad A Respite From COVID-19

Indie folk singer M. Ward, Eva Longoria, Leiv Schreiber, Blake Griffin and Mandy Moore are all starring in a welcome Stella Artois spot that celebrates daydreaming in a time of COVID-19.

Here’s the deal…

Last summer Stella Artois introduced a new campaign called Summer Like You’re On Vacation which starred actor Idris Elba as an ordinary man who turns his urban backyard into an extraordinary vacation.

That commercial became a viral hit for the AB InBev-owned premium brand and this summer they’ve returned to similar turf with a new spot featuring a classic Lovin’ Spoonful song re-interpreted by M. Ward, and a star-studded cast who sing and dance their way through a strangely empty Los Angeles setting.

Visually reminiscent of La La Land  Stella Artois’ new “Daydream” spot was crafted by award-winning video director Paul Hunter.

And he brought together Mandy Moore and Jillian Meyers to turn the commercial into a full-fledged musical that invites people to embrace their “daydream-self” this summer, of course with Stella Artois, no matter COVID-19.

“In these times, our imaginations have been more active than ever because it’s as close as we can get to living the summer we had envisioned,” said Lara Krug, VP of Marketing, Stella Artois.

“With a Stella in hand, we want to show that you’re a daydream away from The Life Artois and encourage people to still savor those special moments with the people who matter most, however that may look.”

The addition of actress, producer, director and Stella Artois fan, Eva Longoria was fun …

“No matter where people are this summer, I really hope they’ll feel inspired by Stella Artois to carve out time for themselves and daydream to a place of total bliss. I know that every time I open a Stella Artois, my personal favorite beer, that it transports me to a summer state of mind.”

And the surprising appearance by the award-winning actor, director and producer, Leiv Schreiber added some testosterone to the largely female ensemble.

“Stella Artois has always been my beer of choice.,’ said Liev Schreiber. “So when they approached me this summer about doing something that might feel inspiring and maybe even a little healing… It was an easy call.”

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