Stella Artois Celebrates Films And Filmmakers At The Tribeca Film Festival

The 2019 Tribeca Film Festival returns to NYC this weekend with tons of stars, big-time movies and Robert De Niro who helped found the event in 2002. And AB InBev’s Stella Artois has purchased a prominent seat at the table.

Stella Artois is this year’s  “official beer” for the festival and as part of that arrangement will be hosting  the “Stella Artois Film Studio” a specially curated series of panel discussions, interactive experiences and cast celebrations, fueled on Stella Artois beer, Stella Artois Cidre cocktail or the brand’s latest launch, Stella Artois Spritzer.

Throughout the weekend, Stella Artois will be toasting buzz-worthy films, casts and crews at VIP evening celebrations, including a much-anticipated documentary about Linda Ronstadt and Stray Dolls, a thriller that delves into the crime underworld (“Stray Dolls”).

Stella Artois Film Studio attendees will be invited to partake in a variety of perspective-changing experiences including an interactive food journey with renowned pastry chef Milt Abel II of “All That Jazz,” comedy improv with Upright Citizens Brigade, and special musical performances.

And Peter Van Overstraeten, the VP, Premium & Super Premium Brands at Anheuser-Busch is all about this weekend’s events…

“Movies, like beer, have the power to bring people together, which is why Stella Artois is proud to be a first-time sponsor of the Tribeca Film Festival.”

“As a longstanding supporter of the film industry, we’re looking forward to raising a Chalice to the storytellers who are using their craft to shape culture, champion causes, and even change people’s perspectives.”

Stella Artois’ robust schedule of programming will showcase the festival’s most anticipated films, filmmakers and casts throughout opening weekend at the “Stella Artois Film Studio,” including…

Saturday, April 27

• 2:00 – 3:00 PM: “ReFrame the World: Gender Parity Success Stories” – Join ReFrame, a partnership between Sundance Institute and Women In Film, in a conversation with storytellers who are changing perspectives and shifting culture with compelling films that feature diverse talent in front of and behind the camera. Moderated by Kirsten Schaffer, Executive Director, Women In Film Los Angeles with panelists including: Director Mary Harron (“Charlie Says”), Writer and Director Sonejuhi Sinha (“Stray Dolls”), Producer and Editor Zoe Sua Cho (“House of Hummingbird”), and Director Tanya Wexler (“Buffaloed”).
• 3:00 – 4:00 PM: Women In Film Cocktail Party – Chat with those shifting perspective women’s role in the film industry over a Stella Artois.
• 5:00 – 6:00 PM: “This Used To Be New York” Panel Discussion – Experience an in-depth conversation around the culture of NYC now with a look back at films that captured the quintessential New York moments that burned bright in the city’s history. Panelists include: Directors Puloma Basu & Rob Hatch Miller (“Other Music”), Director Selina Miles (“Martha”) and Producer Daniel Joyce (“Martha”).
• 7:00 – 8:00 PM: Improv Comedy Show with Upright Citizens Brigade
• 9:00 – 10:00 PM: Live Music from DJ CHNNLS – An immersive experience that remixes famous film moments, soundtracks and performances.

 

Sunday, April 28

• 1:30 – 3:00 PM: “That’s My Jazz” Screening & Interactive Demo – Enjoy the premiere screening of “That’s My Jazz” followed by a conversation with filmmaker Ben Proudfoot, the film’s star and renowned pastry chef Milton Abel II, and other noteworthy chefs around how they are changing the industry.
• 5:00 – 7:00 PM: “Such Sweet Sorrow” Virtual Reality Creator Talk – Join content creators for a boundary-pushing conversation around the possibilities of 360 degree storytelling. Moderated by Zeina Abi Assy, Director of Interactive Programs at Tribeca Film Institute with panelists including: Director, Writer and Developer Bracey Smith (“Armonia”), Director Alfredo Salazar-Caro (“Dreams of the Jaguar’s Daughter”) and Co-Director and Writer Lilian Mehrel & Co-Director and Cinematographer Mary Evangelista (“Water Melts”),
• 7:00 – 8:00 PM: Improv Comedy Show with Upright Citizens Brigade
• 9:00 – 10:00 PM: Live Music from DJ CHNNLS – An immersive experience that remixes famous film moments, soundtracks and performances.

And did we mention that all this comes with free Stella Artois beer?

Banner image credit: Stella Artois