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And Anheuser-Busch, home to Stella Artois beer, is tying into season three of the popular series in all kinds of creative ways.
Here’s the deal…
Product placement is a big deal in the beer biz. The right beer in the right media vehicle can help create an association between a beer brand and a those who are already in love with the show they’re watching, that has been proven to translate into sales.
Even better if that entertainment is set in the culinary world, which is whre FX’s hit restaurant dramady, The Bear lives.
The Bear is an American comedy-drama television series created by Christopher Storer for FX on Hulu. Jeremy Allen White stars as Carmy Berzatto, an award-winning chef who returns to his hometown of Chicago to manage the chaotic kitchen at his deceased brother’s sandwich shop.
It’s an ensemble piece with a winning cast of colorful characters that many are calling the best new comedic drama of 2023. Having already scored ten Primetime Emmy Awards, The Bear is returning for a third season on June 27 with an additional cast member, Stella Artois beer.
In addition to enjoying serious product placement in season 3, Stella Artois will be hosting all kinds of tie-ins with the award-winning series…
Stella Artois x The Bear Partnership Details
- Stella Artois Drop Shop – This will be an online hub for all things experiential this summer, promoted through Stella’s socials, and designed as a way for all consumers to have a chance to experience the brand’s innovative events. Giveaway items include custom chalices, Stella neons from The Bear, a Hulu membership and The Bear x Stella Apron.
- Stella Artois x The Bear Custom Content – Before streaming The Bear episodes available exclusively on Hulu, fans will view custom content by Stella Artois featuring Sweeps (Corey Hendrix) and Sugar (Abby Elliot), with the actors discussing their experience filming the show.
- Lights! Camera! Stella Artois! – Throughout season 3 of The Bear, Stella Artois will also be featured on the show in key moments. Keep an eye out for the brand’s signature logo!
Bottom Line: Stella Artois’ partnership with a hit series like The Bear is borderline brilliant. And if you care about serious TV and haven’t seen this amazing show yet, you need to.
