American Craft Beer

A brewery’s name is key to its vibe, it’s an innate call to the consumer that can set the stage for a drinking experience that matters. Yet the origins of many craft brewery names remain obscure, and we can help you with that.

Beer’s so much more than just a mood enhancing good time – it’s also a lifestyle essential. In addition to being endlessly enjoyable to drink, its uses beyond the glass are seemingly endless.

Yes, beer consumption has been slowing, but it’s still the most popular alcoholic beverage in the world.

When you think France, craft beer clearly isn’t the first thing that comes to mind, but increasingly, maybe it should.

Summer is ON and American craft brewers are addressing things  with a smart roster of new beers you’re gonna want to have around.

805 also has some of the coolest beer marketing we’ve ever seen. Unlike most beer campaigns, it is almost totally lifestyle oriented, California lifestyle, in particular. And all of their cinematic video productions are incredibly engaging.

The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were drinking your way through the weekend.

Next week is one “Beer Day” after another. IPA Day is Aug 1, followed by International Beer Day on the 2nd. We’ll be celebrating both and hope you will be too.

Festive foods take on new meaning when made with serious beer. And who doesn’t enjoy grilled pork shoulder, especially one grilled with a sweet and spicy marinade that’s made with your favorite craft beer.

The Summer Olympics kick off in Paris on Friday and Michelob ULTRA, a beer that markets itself to beer lovers with active lifestyles, wants in on that action.