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(Courtesy Firestone Walker Brewing / 805 Beer)
If you care about beer, you’re probably familiar with Firestone Walker’s 805 Beer. It was originally conceived as a Central Coast California-only year-round release, an anytime beer that immediately caught fire and spread well beyond its uber-local aspirations.
805 also has some of the coolest beer marketing we’ve ever seen. Unlike most beer campaigns, it is almost totally lifestyle oriented, California lifestyle, in particular. And all of their cinematic video productions are incredibly engaging.
And now, as part of their ongoing partnership with the US Open of Surfing, 805 Beer has released a new cinematic effort, featuring 805 Beer Authentico and World Surf League Championship Tour Series surfer, Lakey Peterson.
The ad continues 805 Beer’s authentic and creative storytelling by showcasing the perseverance and passion required to surf on the world’s most demanding tour with elite surfers. As Peterson reflects on competing globally and her appreciation of always being able to come back home to the 805.
Dubbed “Lakey Surf Legend,” Peterson’s skills and dedication have propelled her to the forefront of competitive surfing, marked by impressive wins at renowned competitions and a coveted place on the WSL Women’s Championship Tour.
She has been ranked as high as #2 for the 2018 World Surf League Championship Tour and #6 on the ASP Women’s World Ranking. In 2009, Peterson landed the first-ever aerial in NSSA women’s competition history and won the title.
“Being from the 805 and the Central Coast, I’m proud to represent our community and everyone who supports my journey,” said Lakey Peterson, professional surfer and 805 Beer Authentico. “Sharing so many of the same values and passions for life, surfing, and creativity, my partnership with 805 Beer feels so natural. I’m excited about the work we’re doing to promote surfing and the California way of life.”
Santa Barbara native Peterson is one of the latest to join 805 Beer’s roster of brand ambassadors — known as Authenticos — who embody the pioneering spirit of 805 Beer and its Central Coast of California origins.
(Courtesy Firestone Walker Brewing / 805 Beer)
“Brewed by the soul of this Central Coast spirit,” Firestone Walker Brewing and 805 Beer were born in this dynamic local community and the enduring legacy of the state’s soil from which they harvest.
Lakey is not just a world-renowned talent, but more importantly, she’s an incredible person,” said Dustin Hinz, Chief Marketing Officer of Firestone Walker Brewing Company. “Bringing her story to life during the largest surf event in California, the US Open, is the perfect way to celebrate our partnership with her and the World Surf League.”
And as the official craft beer partner of the World Surf League North America, 805 Beer continues a legacy of working closely with the organization, the global home of competitive surfing.
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(All image credits: Firestone Walker Breweing / 805 Beer)
