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Iron Maiden’s Bruce Dickinson: Photo © Brewers Association
Most band beers, are more co-branding exercises than they are a reflection of a real passion for brewing (at least on the band’s part), but what British Rock legend Iron Maiden has been doing is different.
And that difference probably comes down to Iron Maiden’s lead singer Bruce Dickinson is very-much a renaissance man, a pilot and seasoned brewer himself, who has been chosen to make a keynote address at the 2019 Craft Brewers in Denver.
In 2013 Dickinson personally designed and developed Trooper, a collaboration between Iron Maiden and Robinsons Brewery, a partnership that still continues, that went on to become an international success.
That beer led to many serious brewing projects including the amped up Trooper 666 with its 6.66% ABV and 2017’s Hallowed a 6% ABV Belgian Ale that took its name from the song Hallowed Be They Name, which first appeared on the band’s bestselling 1982 album The Number of the Beast.
In 2023 Iron Maiden celebrated 10 years of brewing beers at Robinsons with Trooper X, massive 10% ABV Imperial Stout which came in an elegant 660ml bottle and stylish presentation box with artwork designed by Bruce Dickinson himself that fast became uber collectable.
And now Iron Maiden is celebrating its 11th year of brewing Trooper beers, with something that’s the complete opposite of Trooper X.
Say hello to Trooper Pale Ale, and at 3.4% ABV it’s the most sessionable beer that they’ve ever made.
“I set Director of Brewing and Operations, Martyn Weeks, his hardest challenge yet,” said Iron Maiden lead singer Bruce Dickinson, “his hardest challenge yet.”
“Brew a proper sessionable beer for us without compromising on taste – and do you know what? He’s only gone and done it! It’s Trooper…but without the headache!”
And given today’s beer trends it’s a style the more beer fans than ever have been gravitating to.
“Trooper Pale is an exciting new launch,” added Oliver Robinson, managing director of Beer Division at Robinson, “as we take inspiration from the beer industry’s market trends and introduce a lower ABV beer as the category of ‘low and no’ continues to grow.”
The Trooper Beer line has been a huge hit for Robinson’s, the UK brewer, “with more than 30 million pints sold globally” according to the Drinks Business, “and the product exported to 60 countries across the world.”
And Trooper Pale Ale comes with a newly designed label featuring Iron Maiden icon Trooper Eddie, which is part of the band’s current The Future Past world tour imagery.
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