Iron Maiden is back is the beer biz, and their newest side project looks to Belgium and their classic album, The Number of the Beast for inspiration.
The British heavy metal icons are once again subsidizing their already considerable touring income by returning to another of their favorite past times crafting beer a growing portfolio that has generated popular head-banging brews like Trooper Ale, Trooper 666 and a Red ‘N’ Black Porter.
As they have in the past, Iron Maiden has once again teamed up with Robinsons Brewery in England but this time they’ll also be playing with Belgian yeast. And truth be told, who knows how much of the band’s input actually went into crafting their latest, besides agreeing to franchise it under the Iron Maiden name and selling it at tour dates.
Iron Maiden’s latest BEER release Hallowed is a 6% ABV Belgian Ale that takes its name from the song Hallowed Be They Name, which first appeared on the band’s bestselling 1982 album The Number of the Beast.
Hallowed marks the first time that Robinsons Brewery has used a different yeast in one of its beers since 1942, and is scheduled be released October.
Iron Maiden, who like the Stones seem determined to never stop touring, are currently wrapping up the US leg of their 2017 world tour in support of their latest musical release, The Book of Souls.