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Courtesy Molson Coors
Molson Coors is introducing a new ‘craft beer’ line in three eastern Canadian provinces. And it might be fine company.
Part of Six Pints Specialty Beer Company, Molson Coors’ Canadian craft division, which recently signed a distribution deal with Duvel Moortgat, Fine Company beers are being produced at the company’s Moncton brewery that up until now has mainly been home to Coors Light, and Molson Canadian.
“Fine Company’s beers are meant to showcase the skills of the Molson Coors brewers who have until now concentrated on lagers popular nationwide, James Hall, senior manager of innovation for Six Pints Specialty Beer division told Beer & Beyond…
“These guys love to brew Molson Canadian and Coors Light, but until now they haven’t had anything to call their own,” Hall says. “They wanted to start with styles that were easy drinking and appreciated by all. There’s a reason they are two of the top styles in craft beer”, a sessionable IPA and a hop-forward lager.
Courtesy Molson Coors
Fine Company Session IPA is a 5.1% ABV pale amber India Pale Ale with fruity mango, pineapple and orange hop notes, a slightly dry mouthfeel with a hint of acidity and moderate bitterness.
Fine Company Blonde Lager is 4.8% ABV lager with a malty backbone that’s countered by a slight peppery kick from Saaz hops.
The Fine Company brand is currently being distributed in New Brunswick, Nova Scotia and Prince Edward Island, a region in Canada that has seen a growing millennial population thanks to its increasingly vibrant economy and relatively low cost of living.
The Maritimes has also seen a growing demand for craft beer brands which has only been fueled by the “Support Local” movements, a trending outcome of COVID-19, Hall explained. “It felt like now or never.”
And it appears that these initial releases are only the beginning.
“We want to expand the family in 2021,” Hall added. “Craft consumers want variety, and I think this brand becomes more and more interesting with each new character we add to the family.”
