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(Courtesy Miller High Life)
Watching A Christmas Story has become a holiday tradition ever since the TNT network began its annual marathon of the beloved movie in 1997.
And now Miller High Life is giving a beloved Christmas Story staple a beer-inspired update and introducing a fully functional, battery-powered leg lamp that doubles as a beer tower that fans of the beer and the film can purchase this holiday season.
The leg lamp beer tower – all 3 feet, 5 inches of it – features High Life’s emblem, as well as “The Champagne of Beers” printed around its tasseled lampshade. Sitting atop a wooden base, the leg lamp beer tower swaps out fishnets for the Girl in the Moon’s signature tall red boot and red-and-yellow stockings…so there’s that as well.
It will be available on Miller High Life’s online store starting at 9am, Central Time on Dec. 9. A nod to High Life’s upcoming 120th anniversary, this “must have” limited-quantity leg lamp beer tower sells for $120 and we’ve a feeling this baby is going to sell out fast.
“Miller High Life is for nostalgic moments that bring people together, whether it’s having a cold beer in a dive bar or gathering for a holiday movie marathon,” Rachel Rogers, associate marketing manager for Miller High Life told Beer & Beyond. “It would be one thing to just make it a beer tower, but to incorporate the imagery of the Girl in the Moon takes it to another level.
High Life fans who aren’t able to snag one of the exclusive leg lamp beer towers can head to the brand’s online store to check out its new collection of holiday merchandise, which includes knitted winter hats, sweaters, socks, ornaments and more.
(Courtesy Miller High Life)
There’s something for every High Life lover out there,” Rogers added. “Whether they’re pouring a beer out of the leg lamp or wearing some of High Life’s gorgeous holiday gear.”
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Want more festive Miller High Life promotions?
MILLER HIGH LIFE OOFFERS BEER-INFUSED GINGERBREAD DIVE BAR KITS
MILLER HIGH LIFE COULD COVER YOUR DIVE BAR TAB FOR LIFE
MILLER HIGH LIFE GOES BIG AND RETRO FOR THE HOLIDAYS
(All image credits: Miller High Life)
