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(Courtesy Miller High Life / Molson Coors)
This new partnership couldn’t be more intrinsic. For many of us, peanuts, beer and classic dive bars, have been a way of life.
Here’s the deal…
Two staples of dive-bar culture – Miller High Life beer and Planters® peanuts – are kicking off summer with a new partnership they’re calling “A Match Made in the High Life.”
The campaign, which brings together Mr. Peanut®, with the Champagne of Beers is ON, and there’s so much in it to enjoy.
Starting now and running through Sept 5, beer fans can scan the QR code on limited-edition Miller High Life packaging for a chance to win one of two grand prizes…everything you need to create the ultimate dive-bar experience, including a year’s supply of Miller High Life and Planters® peanuts along with a $500 shop-site gift card to purchase bar accessories and items from the new line of limited-edition Miller High Life x Planters® brand merch collection.
(Courtesy Miller High Life)
“There’s something about the simple pleasure of eating peanuts and drinking a beer,” Lucy Bloxam, marketing manager for Miller High Life, told Beer & Beyond “and bringing these two iconic brands together makes a lot of sense.”
The partnership kicked off on May 9 with the release of an exclusive line of uber-cool retro t-shirts, sweatshirts, hats and gear featuring Miller High Life and Planters, available on High Life’s digital storefront.
“These are two legendary brands with a lot of history. Miller High Life was first brewed in 1903, and Planters peanuts were first introduced in 1906. That’s a lot of nights making friends at local dives,” Bloxam added…“It’s such a perfect collaboration because our fans were already enjoying High Life and Planters brand together everywhere from the ballpark to the bar, and now we get to formally acknowledge that perfect match.”
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Want more Miller High Life dive bar promotions?
MILLER HIGH LIFE BEER-INFUSED GINGERBREAD DIVE BAR KITS
MILLER HIGH LIFE COULD COVER YOUR DIVE BAR TAB FOR LIFE
(All image credits: Miller High Life / Molson Coors)
