And it’s not just beer, the whole no/low alcohol sector is on the rise in the United Kingdom according to one regulatory organization..
The Portman Group, a social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK, recently released a report which found that one in three UK drinkers now regularly choose no or low alcohol all year round, not just for Dry January.
The fourth annual online YouGov study commissioned by the Portman Group found that almost 32% of UK drinkers now consume low and no alcohol products ‘semi-regularly’ compared to one in four (25%) in 2020.
And 20% of those who have tried low and no alcohol say they are more likely to drink these products now compared to a year ago, almost double the number in the Portman Group’s 2020 study.
The study which took place on December 9-10 involved a total sample size of 2,079 adults. And the figures have been weighted and are representative of all UK adults (aged 18+).
Furthermore, the survey showed that over a quarter (26%) of those who have tried low and no alcohol product say that their subsequent weekly alcohol has decreased since they first tried it. Results indicating that low and no alcohol could be an effective tool for people looking to moderate their overall alcohol consumption.
Matt Lambert, CEO of the Portman Group was upbeat about the 2021 study’s findings….
“As these positive findings show, there has been a big increase in drinking low and no during the pandemic, indicating that many UK drinkers have looked to moderate their alcohol consumption by swapping with non-alcoholic options.”
“These figures show the fruits of large industry innovation and investment into the sector over the past decade to provide consumers with an array of lower alcohol options.”
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