When BrewDog USA first approached us about its growing family of N/A beers we were skeptical. Not only were we not sure that any craft brewery could deliver a truly convincing alcohol-free beer, we weren’t exactly craving a buzz-free beer to begin with.
But the PR rep who approached us was insistent that we’d be surprised by what BrewDog USA was doing and sent us some samples that sat around our office for a while until they didn’t.
We’ve been covering craft beer’s emerging N/A scene in our twice weekly new beer compendiums for a while now. We had to because the sector was growing so fast that it couldn’t be ignored.
But in spite of the platform we gave them, we hadn’t personally tried any until BrewDog sent us five of its N/A beers.
And you know what? BrewDog delivered on its promise, these beers tasted like beer. And despite of our pronounced preference for beer with mood-enhancing qualities, they found a late-afternoon spot in our office, when we still had things that had to be done and we needed to be clear-headed about.
And now BrewDog has announced the world’s most sustainable non-alcoholic club, BrewDog & Friends, an exclusive monthly subscription box with six alcohol-free (AF) BrewDog beers and six AF beers from the brewery’s friends.
For every box shipped, BrewDog will remove twice as much carbon emitted throughout the process.
This is HUGE because beer clubs traditionally have a high carbon footprint due to the receiving of beer from all over the US only to turn around and ship it directly to the consumer.
As a carbon negative brewery, BrewDog set up this program so that it brews all the collaboration beers for the club at its brewery, leading to super low impact on the planet AND super fresh beer.
The June box feature BrewDog’s Hazy AF and Punk AF as well as exclusive brews from friends Hilltop Brewing and Crimson Cup. And July will include beers from friends Lamb of God and Pelotonia.
For consumers who want to avoid alcohol for any reason, a monthly BrewDog and Friends box goes for $29.99. And you can save $10 off your first month with code (you guessed it), MONTHLY.
(All image credits: BrewDog)