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(Courtesy BrewDog)
Bigtime rock bands and craft beer collaborations are hardly new. But an iconic American heavy metal band doing the world’s first non-alcoholic beer collaboration with BrewDog…that definitely got out attention.
BrewDog has partnered with what many thrash-heads and music critics consider “one of the very best bands in the metal world,” Lamb 0f God, on a counterintuitive project…a non-alcoholic beer collaboration.
Crafted and canned at BrewDog’s US brewery outside of Columbus, Ohio, Ghost Walker is a classic American IPA for those looking to drink buzz-free.
The beer is named after one of the band’s most popular songs, “Ghost Walking,” from their 2012 album Resolution. And Lamb Of God vocalist, Randy Blythe, wrote the lyrics as he started his journey toward an alcohol-free lifestyle.
Randy’s introduction to BrewDog started while traveling in Scotland. He tried BrewDog’s Nanny State at a Scottish pub and was blown away. Thinking that it must have contained alcohol, he tried to send it back to the bartender, only to be told that it was truly alcohol-free.
Then in 2019, on night off between gigs, the band visited BrewDog Franklinton in Ohio to share a few non-alcoholic pints with the staff, and the idea behind Ghost Walker was born.
And unlike too many band and beer collaborations Randy actually joined the BrewDog brewing team to help develop its all-important hop profile.
This from Lamb of God vocalist Randy Blythe …
“In my not-so-humble opinion, this is the best non-alcoholic beer ever made, PERIOD. It was conceived, designed and first tasted while on tour – music drove it into existence. Right now is a strange time for everyone, but we’re stoked to provide a non-alcoholic option for those who want to have a brew while cranking some tunes safely at home.”
This from BrewDog, co-founder James Watt…
“This collaboration is our most epic to date. It is also one of the most important, especially now. BrewDog has always been focused on making other people as passionate about craft beer as we are, and that includes people who, like Randy, don’t want alcohol in their beer.”
And from beginning to end, this beer was a true collaboration between Lamb Of God and the BrewDog USA team….not just another vacant beer marketing exercise.
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