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(Courtesy Keystone Light)
Well maybe ‘in the hunt’ is an unfortunate choice of words, but clearly Keystone Light beer’s new campaign is “targeting” ’target’ rural beer lovers.
Here’s the deal…
Molson Coors’ leading economy beer, Keystone Light, is tapping into rural areas with the return of its popular “The Hunt” promotion, giving legal-age beer lovers a chance to find a blaze-orange can and the chance to win some of hunting’s most sought-after merch.
Those who are lucky enough to find one of the elusive orange cans hidden in Keystone Light’s “The Hunt” cases will get a chance to win exclusive blaze-orange hunting gear from Keystone Light’s partnership with outdoor lifestyle-apparel company Realtree, including jackets, shirts, a cooler and more.
“We heard our fans loud and clear: they wanted The Hunt, so Keystone Light delivered, “Mauricio Suarez, Associate Marketing Manager for Keystone Light told American Craft Beer in 2023. “We love the outdoors and hunting, and this is a great way to bring the thrill of the hunt back to Keystone Light.”
(Courtesy Keystone Light)
Molson’s Coors’ “The Hunt” campaign is also ‘aimed’ at economy beer segment leader Busch Light, providing an alternative to drinkers in a recession. And as the fall hunting season heats up, Keystone Light “ in The Hunt” to keep up the momentum
“People loved the custom Keystone Light camo pattern, and we kept hearing that they wanted to see it on our cans,” Suarez added. “We want to build true, authentic connections with our customers. Whether it’s our partnership with Realtree or something exciting like ‘The Hunt,’ we can see we’re doing that.”
The Hunt promotion is on now and runs through Nov 3rd and you can find more about it HERE.
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Want more on Keystone Light moves?
KEYSTONE LIGHT TARGETS RURAL BEER FANS WITH BIG UTILITY VEHICLE GIVEAWAY
