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(Courtesy Keystone Light / Molson Coors)
Maybe ‘target’ was an unfortunate choice of words, but clearly Keystone Light Beer’s new campaign is in “The Hunt” for rural beer lovers.
Here’s the deal…
Molson Coors’ leading economy beer is tapping opportunity in rural areas with the return of its popular “The Hunt” promotion, giving legal-age beer lovers a chance to find a blaze-orange can that signals the start of hunting season.
Those who are lucky enough to find one of the elusive orange cans hidden in 30-, 24- and 15-packs of Keystone Light get a chance to win exclusive blaze-orange hinting gear from Keystone Light’s partnership with outdoor lifestyle-apparel company Realtree, including jackets, shirts, a cooler and more.
“We heard our fans loud and clear: they wanted The Hunt, so Keystone Light delivered, “Mauricio Suarez, Associate Marketing Manager for Keystone Light told Beer & Beyond. “We love the outdoors and hunting, and this is a great way to bring the thrill of the hunt back to Keystone Light.”
Consumers can also scan a QR code on all other cans, packaging and retail displays for a chance to win Realtree camo gear from Keystone Light, which is also available to purchase online.
Molson’s Coors’ “The Hunt” campaign is ‘aimed’ at economy beer segment leader Busch Light, providing an alternative to drinkers in a recession. And as the fall hunting season heats up, Keystone Light is looking to keep up the momentum with digital ads, influencer partnerships and a retail program that features a large buck.
“People loved the custom Keystone Light camo pattern, and we kept hearing that they wanted to see it on our cans,” Suarez added. “We want to build true, authentic connections with our customers. Whether it’s our partnership with Realtree or something exciting like ‘The Hunt,’ we’re doing that.”
The Hunt promotion runs goes through Nov. 30.
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