St Paddy’s Day is coming and Guinness is taking steps to help accomplish a common goal: having the best St. Patrick’s Day of your life.
To celebrate Guinness is offering $10,000 in cash prizes to 100+ different winners nationally – over $1 million in total – through its Guinness St. Patrick’s Day Toast contest.
Guinness will go coast to coast, rewarding up to two deserving winners from each state (and Washington, DC) for the top toasts that celebrate friends, and family and embody the spirit and joy of St. Patrick’s Day.
To enter, all those 21+ can visit Toast.Guinness.com, and upload a 30-second video of their toast until March 24.
In addition Guinness is turning St. Patrick’s Day celebrations into ways to give back…
Using energy-harnessing technology the company will be collecting revelers’ steps in Chicago on March 11. The power generated will be matched by donation hours in service of the Guinness Gives Back 1M Hours Pledge.
And as a beer that couldn’t be more synonymous with St. Patrick’s Day, Guinness has all kinds of plans including:
- Returning as the official sponsor of the Chicago River dyeing and parade, and for some of the country’s most storied parades and celebrations, in Boston – and for the first time – in Savannah, Ga.
- Embracing the concept of alcoholic alternatives at celebrations throughout March around the country, headlined by the fast-growing Guinness 0, which Esquire recently dubbed “the king of NA beers.”
- Guinness Open Gate Brewery in Baltimore is hosting a month-long celebration that will include weekly limited edition beer releases, merchandise, live music and an Irish Village experience on the huge pint-shaped lawn.
- A new TV commercial and digital film encouraging viewers to get ready for the best St. Patrick’s Day of their lives. Featuring appearances from Guinness brand partners Joe Montana and Chef Kwame Onwuachi, the spot will air nationally through March.
“After the last few years, we’re all tired of staying put – of settling. This is our moment to start surging together again, as Guinness has for centuries,” said Mark Phillips, Head of Beer & Hard Seltzer at Diageo North America… “Our communities are counting on us to bring the celebration like never before, while giving back as well. Who says you can’t have some fun and do good at the same time?”
(All image credits: Guinness)