With the Super Bowl nearing, big beer companies are pulling out the stops. And Coors Light new Chill Train ad features hip-hop icon LL COOL J and country superstar Lainey Wilson, who won her first Grammy on Sunday.
Here’s the deal…
If you enjoy Super Bowl beer commercials a “blast from the past” is making a big return.
“All Aboard!”, the Coors Light, “Chill Train.”
Coors Light first introduced the Coors Light Beer Train back in 2005 well before the considerable advancements in CGI. By today’s the original ad looks positively primitive, but t the 2005 commercial proved to be incredibly popular along with the O’Jays’ song, “Love Train” that powered it.
Fast forward to 2024 and the Coors Light Beer Train is making a big return just in time for Super Bowl LVII. And Rock & Roll Hall of Fame inductee, two-time Grammy Award-winner, and Kennedy Center Honoree, stars in its just-released spot along, with country superstar Lainey Wilson, who took home her own Grammy over the weekend.
“The Chill Train and this iconic song have been part of our culture for years and it’s great to have them back,” said LL COOL J. “It’s an honor to be the conductor of the Coors Light Chill Train in their Big Game ad, spreading good vibes and serving up some ice-cold Coors Light.”
“This year, we’re reintroducing our beloved beer train to original Coors Light fans and the next generation of beer drinkers,” Marcelo Pascoa, vice president of marketing for the Coors Family of Brands told Beer & Beyond…
“On a night when fans everywhere can use a little more chill, the Coors Light Chill Train is here to save the day. With LL COOL J at the helm, we’re bringing a whole new meaning of ‘chill’ to Americans from coast to coast.”
While the 90-second version of the ad, produced by Droga5, was released on February 4, a special online version of the spot featuring fans who won a seat on the Chill Train using CGI technology, will drop on Sunday.
And while we’re at it, there’s this…