Coors Light Returns Iconic Beer Train For Super Bowl LVII

, Coors Light Returns Iconic Beer Train For Super Bowl LVII

(Coors Light Beer Train circa 2005 / Courtesy Molson Coors)

If you enjoy Super Bowl beer commercials a “blast from the past” is making a big return.

“All Aboard!”, the Coors Light, “Chill Train.”

Coors Light first introduced the Coors Light Beer Train back in 2005 well before the considerable advancements in CGI. By today’s the original ad looks positively primitive, but in spite of that the 2005 commercial proved to be incredibly popular.

Fast forward to 2024 and the Coors Light Beer Train is making a triumphant return just in time for Super Bowl LVII.

To celebrate the train’s return, Coors Light is giving fans the first-ever chance to book a seat on the legendary beer train.

Through the magic of stat-of-the-art CGI, passengers who book their seat will be virtually placed aboard the Coors Light Chill Train in a special version of Coors Light’s  new video ad.

Since passengers will officially be in an ad as virtual passengers,  they’ll get a contract, $500 in talent fees, and limited-edition commemorative swag. So yeah, all good!

And here’s how it works.

Now don’t forget: this train runs at over 900 MPH, so blink and you might miss the passengers riding in the ad!

But no worries. On game day, Coors Light will release a special slow motion version of the ad online so you can see every passenger fly by ( that is if you’re lucky enough to land a seat and have bragging rights at your party).

On Sunday, 1/28, around when the Coors Light TV teaser airs during the NFC Championship Game, you’ll have the chance to book your seats HERE,. There are 100 seats on the train for fans (and a few special guests), so good luck!

Coors Light will be opening up new batches for booking every day at 1 p.m. ET through Friday, 2/2. Seats will go quickly so you know what to do. And as is usual with beer promotions you must be 21+.

“We can’t wait to introduce the Coors Light Chill Train to the next generation of Coors Light drinkers,” says Marcelo Pascoa, vice president of marketing for all Coors brands. We’ll be giving our fans a front row, or window seat, to the action.”


(All image credits: Coors Light)

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