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(Courtesy Anheuser-Busch)
On January, 25, Anheuser-Busch, announced its big return to the big game, continuing a run that spans five decades.
The leading brewer in the US will be showcasing three important brands Budweiser, Michelob ULTRA, and the embattled Bud Light which has had a very tough year in the wake of its brief, but ultimately costly, partnership with trans-influencer, Dylan Mulvaney.
“The Super Bowl is advertising’s biggest moment, and our goal is to once again captivate our audience when the world is watching,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch.
As one of the game’s longest-running advertisers, Anheuser-Busch will return to Super Bowl LVIII with two and a half minutes of national advertising time, making Anheuser-Busch this year’s biggest Super Bowl advertiser within the beer and alcohol beverage industry. And according to the company “Budweiser, Michelob ULTRA, and Bud Light will be laser-focused on delivering what people expect.”
(Budweiser Clydesdales: Courtesy Anheuser-Busch)
This from Anheuser-Busch…
Budweiser and the iconic Clydesdales are back with a timeless message of resilience, determination, and coming together over a beer. The spot is rooted in the scenes, storylines, and on-screen magic that shaped the brand’s legacy. The Budweiser Clydesdales will also play a pivotal role on the ground in Las Vegas, representing Anheuser-Busch and Budweiser’s longstanding heritage.
Michelob ULTRA will continue to celebrate the different facets of “active living”. From its Super Bowl spot featuring one of the most followed athletes in the world. This year Michelob ULTRA will connect with “social athletes” from coast to coast.
As the Official Beer Sponsor of the NFL, Bud Light will build on its legacy of bringing breakthrough creative and fan-favorite characters to the world’s biggest stage expanding its “Easy to Drink, Easy to Enjoy” platform. Bud Light will return with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years.
“We’re showing up big time in this moment that matters for our beer drinkers and football fans across the country, “ Norrington added, “with unmatched creative storytelling and robust media plans.”
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(All image credits: Anheuser-Busch)
