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(Paso Robles, CA) – Not only is Firestone Walker one of our favorite breweries – but they also throw an awesome annual event which has fast become one of the hottest tickets in the world of craft beer – the Firestone Walker Invitational Beer Fest. This year’s event which will take place on May 31st sold out in a mind-blowing 22 minutes leaving many a beer geek discouraged and thwarted.
But what no one has known until now is that the geekiest tickets of them all remain unclaimed…
Firestone Walker is now searching for the “Ultimate Beer Geek,” who will strut their way into this year’s Invitational on a virtual red carpet of schwag–including four VIP early-entry tickets to the fest; a private brewery tour and tasting with The Lion (a.k.a. David Walker); complimentary overnight accommodations; and $100 to blow on food and merchandise at the Taproom restaurant and/or brewery store.
Beer enthusiasts are invited to throw their hat in the ring for this grand prize VIP package by unleashing their creativity and uploading an original video to YouTube demonstrating why they are the ultimate beer geek. There are no creative parameters. However, video submissions will be judged on the basis of originality, creativity, ingenuity, cleverness, resourcefulness and pure entertainment.
The grand-prize winner will be chosen by brewery employees after the entry period closes on April 15, and will be announced on or before May 1. A runner-up prize will also be offered, consisting of two general admission tickets; a private brewery tour and tasting with The Lion; and a $100 gift certificate.
“We view the term ‘beer geek’ as a badge of honor,” said Jamie Smith, Firestone Walker’s marketing commander. “We have always been maniacally obsessed with making better beer, so we have great respect for those who are equally obsessed with craft beer. We’re looking forward to what our most fervent fans can produce with inspiration and a smartphone camera.”
In just two years, the Firestone Walker Invitational Beer Fest has established itself as one of the nation’s most buzzed about craft beer events, with attendees embracing the casual open-air setting, access to rare beers and opportunity to geek out with leading brewers.
For official contest official rules and video uploading details, see: www.firestonebeer.com/geekcontest.
