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“Our carbon. Our problem… So, we are going to fix it ourselves” James Watt, co-founder of BrewDog
When it comes to sustainability and managing the impact of CO2 on the world, BrewDog is fierce in its vision.
Founded in a garage by James Watt and Martin Dickie in 2007, BrewDog has grown into an international craft beer operation that exports to 60 countries and runs 102 bars around the world.
And in August, the Scotland-headquartered brewer announced that all of its breweries will become carbon neutral over the next two years:
As part of that £30m climate initiative the company purchased 2,050 acres of Scottish Highlands just north of Loch Lomond, to create the BrewDog Forest. And it plans to plant one million trees on that land over the next few years to help offset the brewery’s CO2 footprint.
And now BrewDog is doubling down its commitment to sustainability with the help of its team members…
This from BrewDog’s latest announcement…
We are really excited to launch what we believe is the most unique and perhaps most important employee perk on the planet.
We want to set a new standard when it comes to sustainability. We recently become the world’s first carbon negative brewery and now we are taking that ambition one step further, with the Carbon Negative Crew.
We are committing to removing twice as much carbon as our team members are responsible for in their personal as well as business life. We are taking the unprecedented step of double offsetting the carbon footprint of all of our team members for as long as they stay part of our team.
As well as helping our team members calculate their carbon footprint we help them track it too and we work with our lead scientific advisor Professor Mike Berners-Lee to give them regular tips on how to reduce their impact on the planet.
This all means that we as both as a company and as individuals are having a positive impact on the planet and helping drive the change that our world so badly needs.
We want to set a new standard for sustainability and be a catalyst for the change that our world so badly needs.
Keep on rocking in the free world…
The BrewDog Team x
BrewDog’s announcement is but the brewery’s latest earth-friendly initiative that already includes:
- BrewDog’s brewery in Scotland and UK its bars are now wind powered
- BrewDog turns its spent grain into green gas to power the brewery
- It is building an onsite anaerobic digester to turn wastewater into clean water, and produce CO2 to carbonate beers
- It is electrifying its vehicle fleet
- In building local brewing sites across the UK, EU, US and Australia, it has significantly reduced the miles its beer travels to reach the consumer.
