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(Courtesy BrewDog)
Global craft brewer BrewDog, which is headquartered in Scotland and has a US-based operation in Columbus, Ohio, announced the launch of its Buy One Get One Tree initiative, aimed at planting one tree for every pack of beer sold throughout 2021, including its non-alcoholic lineup.
In partnership with the Eden Project, Buy One Get One Tree is a part of BrewDog’s wider sustainability program focused on native tree planting and ecosystem restoration.
In 2020, BrewDog set the bar high, with an announcement that it was the first carbon negative international beer brand in the world.
That announcement included plans to overhaul BrewDog’s approach to business operations, as well as changes to its brewing methods, energy supply and distribution network.
(BrewDog’s James Watt and Martin Dickie)
“Buy One Get One Tree is the biggest sustainability project BrewDog has embarked on yet, with a goal to plant over one million trees throughout the year,” said James Watt, Co-founder and CEO of BrewDog….
“This ground-breaking project is just the beginning, and BrewDog will continue to be the catalyst for change, putting the planet first and leading the way for businesses to make a positive impact on our planet.”
Under the guidance of leading scientific advisor Professor Mike Berners-Lee from the University of Lancaster in the UK, BrewDog’s sustainability efforts are made possible through Equity for Punks Tomorrow, the company’s unique crowdfunding platform.
Eden Reforestation Projects is a non-profit organization based in California, which works in developing countries to reduce extreme poverty and restore healthy forests. The organization employs thousands of local villagers and provides them with the employment, education, and tools necessary to plant, grow, and protect millions of trees each year.
Eden currently plants over 12,000,000 trees each month and achieved a milestone of planting 333 million trees in June 2020, with an aim to plant a minimum of 500 million trees each year by 2025.
To have a tree planted on your behalf, visit brewdog.com/tree and enter the code on the bottom of the can. But you’ll need to purchase more than just one beer (who does that anyway?).
And by purchasing a four, six and twelve-packs of BrewDog beer, you’re supporting this uber-worthy cause.
