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(Courtesy BrewDog}
“Now is the time to be radical in everything we do.” BrewDog co-Founder James Watt
In an August announcement that came with all the bombast that BrewDog is famous for, the Scotland-headquartered global craft brewer declared that it will soon be ‘carbon negative’ and removing more CO2 from the air than it emits.
But that’s just the beginning…
In September BrewDog launched latest in a string of uber-successful money raising campaigns that have helped further the brand around the world. And its latest UK Equity for Punks crowdfunding campaign is all about ensuring a more earth-friendly future.
Equity for Punks Tomorrow, which has already raised more than £4million and welcomed thousands of new investors to its now more than 10,000 family of Equity Punks, is BrewDog’s first funding effort dedicated to the company’s sustainability efforts.
Every single penny invested in its latest (and BrewDog claims its last!) equity offering will go directly towards sustainability…projects and initiatives that include…
(Courtesy BrewDog)
BrewDog Electric Vehicle Fleet
Money raised in Equity for Punks Tomorrow will go to helping the global craft brewer eliminate fossil fuels from its business and transition its delivery vehicles to fully electric alternatives.
New BrewDog Brewery in France
France is BrewDog’s biggest export market and to lessen its carbon dioxide footprint over there, the company intends to use Equity Punks funding to build a brewery with a taproom and visitor center in France.
Turn Waste Water to Green Gas and Clean Water
Brewing beer produces rivers of waste water that can overload city treatment plants as well as the environment. And to alleviate this burden BrewDog intends to install anaerobic digesters at all of its brewery locations around the world which will allow them to turn waste water into green gas and clean water that can be reused at those facilities.
New Columbus, Ohio Hop Farm
BrewDog is committed to sourcing ingredients as locally as possible. And to further that effort the brewery will be using Equity for Punks Tomorrow funding to develop a 42-acre hop farm at its compound in Ohio.
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