Best Beer Campaigns: Molson Toasts Creative Ways Canadians Drink Beer

(Courtesy Molson Coors)

Molson’s new ad is actually a collage of past footage that celebrate the creative containers that Canadians will drink their beer in,  from plastic cups to wedding flutes and beyond.

Here’s the deal…

Founded in 1786 by John Molson in Montreal, Molson is not only one of Canada’s oldest breweries but also one of its most iconic. John Molson, an English immigrant, recognized the growing demand for locally brewed beer and established his brewery on the banks of the St. Lawrence River. His entrepreneurial vision laid the foundation for what would become a cornerstone of Canadian industry and identity.

Throughout the 19th and 20th centuries, Molson expanded rapidly, surviving wars, Prohibition, and economic upheaval. It became a symbol of national pride.

Molson’s impact on Canadian culture is profound. Its advertising campaigns continue to  emphasized themes of national identity and Canadian experience. Slogans like “I Am Canadian” have become cultural touchstones, and Molson Canadian beer itself remains a staple at social gatherings, sporting events, and celebrations across the country.

And now, just in time for Canada Day (July 1), Molson is honoring this legacy with its latest ad, “We’ve Been Everywhere,” which shows the many ways its beer has been enjoyed across the country for years and years.

“Since our founding in 1786, our beers have been enjoyed in every kind of occasion and in every type of vessel,” Senior Marketing Manager Maddie Gillmeiste told Beer & Beyond.

The cleverly produced spot which highlights the incredible variety of serving vessels used to drink Molson beer, from glass pints and plastic red cups to champagne flutes and teacups is actually a collage of over 25 hours of footage brilliantly edited down to 30 seconds

“The ad shows Canadians enjoying Molson from coast to coast, whether at parties, sporting events, cottages, and yes, in all kinds of cups and vessels,” Gillmeister said…It also shows that there’s something for everyone in the Molson portfolio. With a line of classic lagers (Canadian, Dry and Cold Shots), a flavorful ale (Export), a light beer (Ultra) and a non-alc offering (Exel), we truly have a beer for everyone.”

The 30-second spot recently premiered during the pro hockey finals (of course it did), and four 15-second versions will continue airing on TV, online and in social all summer.

Gillmeister added these new ads were designed to help the brand continue its impressive growth.

“Summer is the number one season for beer, so it was important for Molson to show up in a big way to kickstart the warmer months. But this is bigger. This is about celebrating the role Molson has played in the lives of Canadians both in the past and for years to come.”

###

Want more brilliant beer campaigns?

We’ve got ‘em..

Best Beer Campaigns: Peroni Nastro Azzurro 0.0% Welcomes Formula 1 Racing Legend

805 Beer Drops Cinematic Ad With Bronco Rider Lefty Holman

Best Beer Campaigns: Peroni Nastro Azzurro & Celebrity Chef Giada De Laurentiis Partner