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(Courtesy Peroni Nastro Azzurro)
De Laurentiis will bring her authentic Italian style to Peroni in 2025. It’s an Italian beer meets Italian chef kinda thing.
Here’s the deal…
Award-winning chef, author, TV personality and founder of Giadzy, a lifestyle and e-commerce platform, Giada De Laurentiis, is teaming up with Peroni Nastro Azzurro for a year-long culinary partnership, where she’ll be sharing entertaining tips and new recipes with Peroni beer fans.
“Nothing brings me more joy than sharing a delicious Italian meal with friends and family. And what better way to elevate the experience than with a classic Italian-style beer like Peroni?” says De Laurentiis. “I’m excited to put a fresh, new spin on beloved Italian traditions in partnership with the world’s premier Italian beer brand.”
The partnership will give Peroni fans custom Giada social content that will appear across the brand’s extensive social channels. This custom content will include new recipes created by Giada, Italian-inspired tips for entertaining at home, and feature unique culinary experiences – such as sponsorships across some of the biggest food festivals in the country, including Pebble Beach and New York City Food & Wine Festivals.
“Peroni Nastro Azzurro continues to elevate everyday moments with authentic Italian style, and our partnership with celebrity chef and TV personality Giada De Laurentiis is the perfect expression of that,”
“Peroni’s crisp, refreshing taste and Giada’s vibrant culinary sensibility offer a modern take on Italian living—inviting consumers to slow down, savor the moment, and embrace the art of Italian style in a fresh, inspiring way” said Courtney Benedict Molson Coors VP of Marketing Above Premium Beer. “And TV personality Giada De Laurentiis is the perfect expression of that.”
“Together, Peroni’s crisp, refreshing taste and Giada’s vibrant culinary sensibility offer a modern take on Italian living—inviting consumers to slow down, savor the moment, and embrace the art of Italian style in a fresh, inspiring way.”
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