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(Courtesy Blue Moon)
Blue Moon Wheat Ale is all about adding an orange slice, and its newest ad, which also features Saturday Night Live’s Colin Jost, takes that concept in a wacky direction.
Here’s the deal…
On June 24th, Molson Coors, which is home to the Blue Moon Family of wheat ales, debuted an introduced new series of beer spots that, not only star actor, writer, and comedian Colin Jost, he also helped write them.
And did we mention, there’s also a pair of talking oranges?
The oranges are an ode to the experience of enjoying a Blue Moon with an orange garnish. Blue Moon is all in on giving the iconic orange its time in the sun – enlisting Colin Jost, the family of brands’ first-ever celebrity partner, as the face of its newest campaign, “Nothing Outshines a Blue Moon.”
As Vice President of Marketing Courtney Benedict, explained to Beer & Beyond, it’s not just Jost’s talent in front of the camera that make the collaboration so special, he also brought his writing talents to the table.
“Colin Jost’s wit and charm connect with generations and make any moment brighter, just like a Blue Moon,” she says. “But he didn’t just star in our ads — he was in the writers’ room, co-authoring the scripts and bringing his signature humor to Blue Moon’s new campaign. This ensured that his dry comedic sensibility came through clearly, injecting a dose of fun directly into brand.”
“Colin’s presence helps Blue Moon shine even brighter, Benedict added “but it also proves that nothing outshines a Blue Moon.”
Along with the new campaign, Blue Moon is unveiling a full suite of marketing and sales initiatives this summer, along with a significant upgrade in media spend planned for the second half of 2025.
These plans are coming on the heels of a busy year and a half for the Blue Moon family, including the launches of Blue Moon Non-Alc and Blue Moon Extra, and the repositioning of Blue Moon Light.
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