American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(The Treme Brass Band – New Orleans: Courtesy Guinness)
“A Lovely Day,” takes a 5,057-mile journey to every single state, capturing what unites people over a pints.
Here’s the deal..
On April 10 Guiness introduced its newest beer campaign which all heart and several pints of beer.
The beautifully produced film, made in partnership with Uncommonn Creative Studio, “Guinness Presents: A Lovely Day,” presents Americans finding connection in everyday moments, highlighting people who matter to them and moments made sweeter with a beer.
Inspired by the iconic “Lovely Day for a Guinness” ads of the 1930s and 1950s, “A Lovely Day” taps into real stories of real Americans, artfully delivering visual essay on generosity, goodness and community.
Some of the 50 communities featured in “A Lovely Day” include:
- The Treme Brass Band: One of the most soulful groups in New Orleans. Between sets, this multigenerational group sit back with a pint of Guinness before taking the stage.
- Brainerd Jaycees Ice Fishing Extravaganza: The largest ice fishing competition in Minnesota (and the world)! The ice may be thick but the friendships are thicker.
- Albuquerque Aardvarks Rugby Team: This New Mexico team is known for its camaraderie, teamwork and legendary carne asada discos after matches. The heat of the game is matched only by the heat of their parties.
- Chicago Plumbers Union: In ongoing partnership with Guinness, they’ve been responsible for dyeing the Chicago River into a shimmering emerald tribute for St. Patrick’s Day since 1962.
- Newport Run Club: Their monthly “Guinness Runs” have become legendary as a high-spirited tradition where runners hit the pavement together then toast their efforts after with a well-earned pint of Guinness.
“From a group of ice skaters gliding across the lakes of Alaska, to a baseball team part of Tulsa’s sandlot society, to competitive weekly dominoes players in South Florida, and everything in between, we met real people and witnessed real moments,” said Joyce He, Vice President, Guinness, “All we did was bring the Guinness and let the cameras roll.”
ANd this is just the beginning…
Throughout 2025, Guinness will release additional content that goes deeper into the campaign, recognizing the people and moments that make for a lovely day with a Guinness, all supported by billboards and digital screens in US cities and towns nationwide.
###
