Blue Moon Beer Plans Big For 2024

Many argue that Blue Moon isn’t a “craft beer” to begin with, since it’s owned by Molson Coors. But it does share in that segment and it does have big plans for this year.

Here’s the deal…

Blue Moon is out with a new look, a simplified product lineup and an imminent national marketing campaign, showcasing its aggressive plans for 2024. And it all starts with a refreshed visual identity.

“First, we really wanted the packaging to pop off the shelf,” Mara Schaefer, senior director of brand marketing for Molson Coors told Beer & Beyond. “Second, we wanted to create cohesion for the Blue Moon family overall. Blue Moon is all about brightness, and this new packaging really delivers that message while driving a uniform presence at retail.”

The liquid is not changing,” Schaefer but the rebrand means we’re better able to leverage the Blue Moon brand name

Blue Moon’s new look highlight the beer’s stylized Blue Moon image, an image closely linked to its flagship, Blue Moon Belgian White Belgian-style wheat ale.

Ina addition, Blue Moon LightSky has been relaunched as Blue Moon Light.

“This is a light beer from Blue Moon,” Schaefer explained. “It has all the flavor you’d expect from the brand, but the decision to rename it to ‘Blue Moon Light’ is a simple adjustment that will drive a much clearer connection to the rest of the Blue Moon portfolio.”

Blue Moon is also looking to further its credibility a premium beer in 2024.

So what is a “premium beer” you might ask? We’ll go with the most simplistic definition. Basically a premium beer is one that consumers consider a better quality and are willing to pay a “premium” price for.

And Molson Coors has made premiumizing its global portfolio a key part of its plans for 2024, because obviously it’s more profitable for the company if they are successful.

“We’re energizing our team and our distributors to go out and ignite love for the Blue Moon family,” Schaefer added. “Everything is coming together.”