Bad Ideas In Brewing – Beer Gut Travel Bag

Hey, no one’s perfect…as we at American Craft Beer understand better than most. That said, there are some ideas out there that are so monumentally misguided as to boggle the mind. So welcome to another BAD IDEAS IN BREWING…and we’ve a ‘gut feeling’ about this one.

There’s a new fanny-pack style bag, known as a Dadbag, about to enter the market that if you’ve any self-pride left at all, needs to be avoided like the plague.

Currently in production, this “dad bod” inspired bag will allow you to store your valuables in a realistic, hairy, beer belly satchel that attaches to your waist, creating the charming allusion that you’ve a world-class beer gut that demands admiration.

Okay….And now please remind us why anyone would anyone would want to spend their ‘beer money’ on something as tasteless as this.

Maybe celebrating tasteless is its primary rationale, after all these bags are uber-realistic.

And we have to admit that the designer’s decision to hit the market with several different beer belly bags that vary in scale and hairiness is ambitious to say the least.

We were particularly struck by The Magnus, which features audacious layers of fat flesh hanging downward. And the crisp red, sunburnt Wolfgang might also come in handy at the beach.

But the super hairy Sherman beer gut bag is a different matter altogether and like a hairy back needs to be downplayed, rather than celebrated.

Originally conceived as a joke, London-based art designer Albert Pukis explains that after his beer gut idea went viral, he got serious about bringing his concept to the marketplace.

Which kinda explains other bad ideas you can buy – like beer cocktails and pumpkin beers.

That idea not a bad enough for you?    Check out:

BAD IDEAS IN BREWING – BEER MILKSHAKES

BAD IDEAS IN BREWING – VAGINAL BEER

BAD IDEAS IN BREWING – RESURRECTING ZIMA