(Courtesy Yuengling)

While DG Yuengling & Son owns the title of being the nation’s oldest brewery they traditionally embrace their history over more contemporary pursuits like partnering with immensely popular rock bands.

But now they have…

On March 28, the Pottsville, Pa-based brewery announced that it was is partnering with Imagine Dragons, for its summer 2022 Mercury Tour.

Formed in 2009 as a self-identifying “genreless” band, Imagine Dragons is a multi-platinum, Grammy Award-winning American pop rock band from Las Vegas, Nevada that like Yuengling has a passionate following. One of the best-selling rock bands of all time, Imagine Dragons has sold 46 million albums and 55 million songs around the world…

As part of this tie-in Yuengling is introducing  a new beer, FLIGHT by Yuengling, a 4.6% ABV Light Lager with only 2.6 grams of carbs and  95 calories, and offering music and beer fans, tour tickets, flyaways, aa special VIP experience with Imagine Dragons and instant-win prizes.

Starting in May you can enter daily by scanning the special 12 pack can packages to win one of five VIP prize packs. VIP winners will be flown to a select Imagine Dragons show to enjoy a VIP lounge and bar with an augmented reality photo experience and have access to exclusive merchandise.

Fans are also rewarded all summer long with instant win prizes like Uber and DoorDash gift cards, FLIGHT by Yuengling swag and more. You can also enter to win the VIP experience sweepstakes by scanning the new beer’s QR code on signs and coasters at bars and restaurants throughout the brand’s 23 state reach.

“Yuengling and Imagine Dragons are raising the bar when it comes to summer fun and creating one-of-a-kind music experiences for our fans,” said Wendy Yuengling, Chief Administrative Officer and 6^th generation family member. “It’s an amazing collaboration for FLIGHT by Yuengling, our low-carb upscale light brand, to align with such a great band that is known for their high-energy performances.”

Also, as part of the FLIGHT by Yuengling summer collaboration, Yuengling will be joining the band in donating to the Tyler Robinson Foundation—which the band helped found with the Robinson family in 2013 after their son, Tyler Robinson, passed away from Rhabdomyosarcoma, a rare form of cancer.

Every year, Imagine Dragons donates to and helps to raise millions for the foundation, which aims to strengthen families financially and emotionally impacted by a pediatric cancer diagnosis.

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(All images courtesy Yuengling / Imagine Dragons)