We’re done with this insanity

September 28 is the latest, and possibly the most pointless in what seems like a never-ending stream of “official” beer days that have degenerated into nothing more than hollow marketing opportunities….

And National Drink Beer Day we’re looking at you.

September 7^th was National Beer Lovers Day…We reluctantly celebrated that ridiculous non-event…Wasn’t that enough?

And didn’t American Craft Beer recently cover International Beer Day? No one else did. Shouldn’t that suffice?

At least International Beer Day had some graphics, a poster and its own website….National Drink Beer Day, which for some unknown reasons takes place every September 28^th, has nothing…no imaging, no website…. Absolutely nothing.

In fact, internet sites like National Day Calendar, who only exist to chronicle stupid official days like World Beard Day and National Chicken Boy Day, didn’t even bother identifying the origin of National Drink Beer Day.

Did they just blindfold someone and point them to a calendar?

If you’re going to be a “national day” shouldn’t there would be some kind of backstory… Why today? Why beer? Why ever?

ACB’s Tom Bobak celebrates National Pumpkin Beer Day

You can call bullshit on us here at ACB for hyping all these inane ‘beer days’ if you want. You wouldn’t be the first and you’d not be wrong.

And even though we did finally stop hyping IPA Day…we’re probably guiltier than most, having already shamelessly promoted questionable “beer days” like International Gruit Day, National Lager Day, National Beer Day, and even National Bock Beer Day!

We may have been the only craft beer news site that hyped Barrel Aged Beer Day which was basically a Facebook announcement. That ‘beer day’ only had the support of The Bruery and Bruery Terreux, both wonderful brewing operations, but still…

And on National Drink Beer Day we’re supposed to celebrate what? The act of drinking a beer?

Why not National Chug Beer Day (Friday’s open) or a National Belch Beer Day?

Bottom line, this National Beer Day madness needs to stop and it needs to stop NOW.

Or maybe it’s time for a National ‘Get a Life’ Day….just sayin’.