Yuengling is planning to turn its brewery campus in Tampa into a true beer destination. And they’re thinking BIG,
Here’s the deal…
On Nov, 17, D.G. Yuengling & Son announced that it had broken ground on a strikingly ambitious project to transform the 43-acre property, that was once home to Stroh Brewery, into a “brewery experience and entertainment destination.”
The Pottsville, Pa-headquartered company brought the brewery and grounds in 1999, and has been working with developers and city officials to create something that taps into Tampa as a tourism draw as well as craft beer center.
And Yuengling’s revitalization plans for the property, which is located less than two miles from Busch Garden and the University of South Florida, are undeniably impressive.
The redevelopment which will feature an array of first-class amenities designed to appeal Greater Tampa Bay community, as well as to the tourists from around the country who flock to city, will include…
- State-of-the art pilot brewing system
- Restaurant serving fresh, local cuisine
- Private dining and conference rooms
- Digital interactive history, artifacts and advertising memorabilia from Yuengling’s 191 year history as an American Owned and Family Operated Brewery
- Outdoor recreation area and beer garden
- Multi-use concert and entertainment pavilion
- Expanded gift shop and coffee bar
- On-site 15-story hotel
- Design character that reflects Yuengling’s rich industrial history as America’s Oldest Brewery
“Since purchasing the brewery in Tampa in 1999, we have been proud to be a member of the Greater Tampa Bay community,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son…
“We consider Florida our second home, and we are excited to invest further in the Tampa community by offering Floridians and tourists an immersive experience into our brands, how our beers are made, and our rich history as America’s Oldest Brewery.”
And it’s not like Yuengling, is doing this alone…
The new campus is being developed by Alliant Partners. The hotel is a venture between Alliant Partners and Capstone Development. Design and construction for the project are being managed by Alfonso Architects and Miller Brothers, respectively.
Yuengling’s Tampa brewery is the company’s largest production facility of its three breweries, with two other breweries in Pennsylvania.
The campus groundbreaking caps a strong year for the family-owned brewery which recently announced plans for future distribution further west through a long-term brewing partnership with Molson Coors.