Business valuation consultancy firm Brand Finance recently released a list of the world’s most valuable beer brands in 2020 and it was an incredibly close race at the top.
Here’s the deal…
Thanks to COVID-19, 2020 was a difficult year for the beer biz. With bars and restaurants closed around the globe draft beer revenue took a major hit and retail *off-premise sales became the major source for brewing companies.
The biggest beer companies understandably dominated the Brand Finance list, but with worldwide economic disruptions very few of them remained unscathed.
According to the report, the world’s top 50 beer brands have lost 16% of cumulative brand value.
In spite of its unfortunate name association with the coronavirus, Corona was once again crowned the world’s most valuable beer brand, but it did see a 28% drop in brand value. The Mexican beer brand remains the bestselling imported beer brand in the US and is currently available in over 120 countries.
Anheuser-Busch InBev-owned Michelob bucked the overall declines and was the fastest growing brand, climbing 13 spots in the ranking following an impressive 39% brand value growth and a solid #21 position (up from #34 in 2020).
But Japanese beer brand Asahi, which climbed two places from 12th to 10th on this year’s ranking, was the only brand inside the top 10 to actually increase its value.
And now, without further ado…
THE 10 MOST VALUABLE BEER BRANDS 2021
- Corona ($5.822 billion)
2. Heineken ($5.646 billion)
3. Budweiser ($4.79 billion)
4. Victoria ($4.038 billion)
5. Bud Light ($3.952 billion)
6. Snow ($3.445 billion)
7. Modelo ($3.365 billion)
8. Kirin ($2.853 billion)
9. Miller Lite ($2.85 billion)
10. Asahi ($2.848 billion)
*Off-premise sales mean direct to consumer sales for consumption off the premises of an establishment. These are “to-go” sales of packaged products in establishments like liquor, grocery and convenience stores.