Business valuation consultancy firm Brand Finance recently released a list of the world’s most valuable beer brands in 2022 and it was an incredibly close race at the top.
Rather than simply ranking brewers by overall revenue, Brand Finance measures “the net economic benefit that a brand owner would achieve by licensing the brand in the open market,” an unusual approach to these kinds of things.
The biggest beer companies understandably dominated the Brand Finance list but there are some surprises.In spite of its unfortunate name association with the coronavirus, Corona was once again crowned the world’s most valuable beer brand. The Mexican beer brand remains the bestselling imported beer brand in the US and is currently available in over 120 countries.
Heineken is an extremely close second on the list, with brand value attributed to its sustainability commitments.
Snow Beer, a super non-premium 4% ABV lager that’s almost exclusively sold in China was crowned as #6 most valuable beer brand in the world. As most industry-watchers struggle to get their hands around the reality that Snow grew a mind-blowing 473% over the past decade.
Budweiser held its #3 spot with Bud Light moving up from #5 to #4. And Coors Light broke into the Top 10 in 2022 debuting at #9.
And now, without further ado…
The 10 Most Valuable Beer Brands in 2022
- Corona ($7.0 billion)
- Heineken ($6.9 billion)
- Budweiser ($5.6 billion)
- Bud Light ($4.5 billion
- Modelo ($3.9 billion)
- Snow ($3.6 billion)
- Kirin ($3.2 billion)
- Miller Lite ($2.9 billion)
- Coors Light ($2.9 billion)
- Asahi ($2.5 billion)
With the impact of the worldwide pandemic waning and beer lovers returning to bars and restaurants, it’s been a better year for beer.
“Over the course of the pandemic, alcoholic brands have been faced with difficult conditions including fluctuating demand due to national lockdowns across the world,” according to Alex Haigh, Managing Director, Brand Finance. ”The reopening of the economy has driven major growth in the sector with beer brands growing by 7% year-on-year.”
And there’s more good news to come for craft brewers, according to data from Research & Markets, with the sector projected to grow 8% between now and 2030… “The market has recovered immensely due to the opening of taprooms and the ease of production.” the upbeat report stated.