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Citing stated shared values, commitment to innovation, and common goals Sierra Nevada Brewing has announced that it will acquire 100 percent of Sufferfest Beer Company, the company’s first-ever acquisition…
With beer sales slowing and more consumers than ever opting for healthier lifestyles, Sufferfest was launched to address this growing contingency with award-winning functional beer for the active and health-conscious.
Founded in 2016 by Caitlin Landesberg an athlete herself, Sufferfest offers a full-spectrum of craft beers, all of them containing naturally occurring vitamins and micronutrients like potassium-rich barley, sodium, iron, and fiber.
This annoucement was definately something we didn’t see coming and for that reason alone we’ve included Sierra Nevada’s press release below…
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Sufferfest Beer Co. joins Sierra Nevada
Sufferfest partnership marks first-ever acquisition for Sierra Nevada
Chico, CA—Sufferfest Beer Company of San Francisco, CA will join Sierra Nevada Brewing Co. of Chico, CA and Mills River, NC, the breweries announced on Monday. Sierra Nevada will acquire 100 percent of Sufferfest, which is the company’s first-ever acquisition. The breweries stated shared values, commitment to innovation, and common goals as the root of the partnership.
“While still in its infancy, Sufferfest is at the front of the wave of ‘functional’ alcoholic beverages,” said Sierra Nevada President and CEO Jeff White. “By joining with Sierra Nevada, Sufferfest will be better positioned to grow and continue to lead the way in a rapidly growing and highly competitive space.”
Sufferfest, which launched in 2016, is beloved by athletes for its gluten-removed line of beers like its 95-calorie Kölsch brewed with bee pollen and its FKT (Fastest Known Time) Pale Ale brewed with salt and black currant.
“The complementary nature of our offerings and their position at the cusp of this emerging category are not the only reasons Sufferfest made sense,” said White. “From the moment we met, it was clear that our two companies are deeply aligned in our values and our commitment to do the right thing.”
Sufferfest is a Certified B Corporation and a values-driven company. Founder and CEO Caitlin Landesberg, a long-distance trail runner, started the company with a vision to create the perfect post-sweat beer for herself and fellow sufferers.
“I’ve always craved a beer after a race, but when I couldn’t find a beer that agreed with my dietary and performance needs, it left a genuine void in the post-race social experience,” explained Landesberg. “The finish line is where we get to celebrate the ail, anguish and suffering we’ve all been through together. I so wanted to continue to be part of this occasion, but didn’t want to keep compromising on taste or ingredients.”
A homebrewers course in 2012 followed by coursework at UC Davis enlightened her on the microbiology of beer and its many positive attributes. She started her quest to develop a beer by athletes, for athletes, and after years of improvements and sampling her beers among fellow runners, local heroes and professional athletes, Sufferfest Beer Company was born.
“Sierra Nevada is the perfect fit,” explained Landesberg. “If it were any other company, this would not be a consideration for us. Sierra Nevada is a family-owned and operated business that isn’t driven by shareholder pressure to meet quarterly numbers,” she continued. “I’ve always been so impressed by their commitment to the communities they serve. They are really driven by their own north star.”
“Sufferfest represents an authentic and genuine platform for us to connect with more and different people,” said White. “This isn’t something cooked up by an ad agency. Sufferfest is a group of tireless, deeply committed people who love to have fun. In other words, they feel like us.”
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About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only the finest quality ingredients. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. It is famous for its extensive line of beers including Pale Ale, Hazy Little Thing™, Torpedo®, Tropical Torpedo®, Hop Hunter® IPA, Nooner® Pilsner, Otra Vez™, Kellerweis®, Porter, Stout and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
About Sufferfest
Sufferfest Beer Company fuels active, healthy and passionate humans with premium quality beer. Born out of the needs of athletes and adventurers, we make award-winning functional beer for those who go the extra mile. We’re committed to serving delicious beer that delivers more benefits without settling on taste or quality. Sufferfest Beer Co. is a certified B Corporation, because we’re dedicated to practicing environmental sustainability and positively impacting the communities in which we sweat, drink and celebrate. Whether you crushed it on the trails, had a big win at the office, flexed your weekend warrior, or shredded the gnar, you deserve our beer. From us to you: go hard, have fun, and enjoy the sufferfest. Learn more about why we sweat for our beer at www.sufferfestbeer.com.
