American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
For years Stella Artois and Water.org co-founders Matt Damon and Gary White have been rallying America to help end the global water crisis – and now friends like Sarah Jessica Parker are lending a hand.
Since 2015 Stella Artois has helped Water.org provide more than 1.7 million people in the developing world with access to clean water. And this year there’s Pour it Forward® Stella Artois’ spin on the “Pay it Forward” concept – where enjoying a Stella Artois triggers a donation to Water.org to help provide access to clean water for someone living without it.
To help spread the Pour it Forward® word they’ve enlisted the help of Sarah Jessica Parker who returned to her iconic role of Carrie Bradshaw, and the famous Sex and the City opening bus scene, to underscore how the simple act of changing your usual drink to a Stella Artois can help make an impact.
“This is just the beginning for Pour it Forward® as we launch the program in a big way,” said Lara Krug, Vice President, Stella Artois. “Sarah Jessica Parker is the first, but we’ll be recruiting other familiar faces to help spark a movement of people choosing Stella Artois in order to help make a difference.
For millions around the world, access to funds stands between them and safe water and sanitation in their home and Stella Artois and Water.org collective effort truly makes a difference.
It’s easy to get involved. For a limited time, every Stella Artois helps provide access to clean water for someone living without it…
- Every six-pack sold gives access to 6 months of clean water for one person in the developing world.
- Every twelve-pack sold gives access to 12 months of clean water for one person in the developing world.
- Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.
American Craft Beer participates in this program every year and we hope that my you’ll join Stella Artois and Water.org in this year’s Pour it Forward® campaign…
