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Spring is ON…but the craft beer biz isn’t slowing down any time soon. No worries, the Rumor Mill is always on the case, keeping you up on all the beer news and lifestyle that matters. Plus we’ve an all-important update on what we’ve been drinking lately and you don’t want to miss that.
A New Belgium Classic Gets New Look As It Returns To Its Homebrew Roots (Ft Collins, Co) – New Belgium Brewing has given its flagship amber ale Fat Tire a contemporary look that smartly incorporates the beer’s legacy.
Fat Tire’s new bottle and can designs feature a BOLD blue-on-red graphic look that celebrates many of the original label’s classic elements and celebrates the brewery’s Colorado roots. Phrases like “independent” and “employee-owned” are highlighted within a stylized medallion along with the brewery’s famed red cruiser bike. And the addition of “Est. Colorado, U.S.A. 1991” serves to remind beer drinkers of New Belgium’s proud mountain origins.
Fat Tire Amber Ale first appeared as an award-winning Colorado homebrew named in honor of a bicycling trip through Belgium. And it fast became a favorite with climbers, cyclists, outdoor adventurers and beer pilgrims traveling throughout the west.
In addition to its new look, bottled Fat Tire is now receiving the same live yeast dosing as the original homebrew version. And Fat Tire gives back…. 1% of all sales benefits 1% for the Planet, a global network of businesses, non-profits and individuals focused on safeguarding the environment.
Words To Drink By (Fort Collins, CO) – “We’re excited about Fat Tire’s new look…It’s a great blend of contemporary and classic design elements that we believe our loyal drinkers will appreciate, and it gives us a platform to introduce our brand to a new generation of beer loving, outdoor enthusiasts.” – New Belgium’s Director of Brands, Kyle Bradshaw.
New Addition To Local Water Supply Concerns Brewers and Citizens (Kittery, ME) – Kittery Water District residents expressed concerns with city officiuals on Monday over the announcement that chloramines were being added to the local water system, reports the Bangor Daily News.
Tributary Brewing owner Tod Mott told water officials on Monday that “their planned switch to chloramines as a new drinking water disinfectant, even if temporarily, could force him to install a new $5,000 filter system.
Consumed by one in five Americans chloramines kill household fish, amphibians, and other aquatic creatures, impact production processes at bakeries and breweries, and can’t be used in kidney dialysis machines. But in spite of all that the chemical is still considered to be a safe and effective drinking water disinfectant by the EPA.
What We’ve Been Drinking Lately (Hood River, OR) – The pFriem Family Brewers produce an impressive line of Flanders-Style Ales including this regional legend. Aged in oak foudres with more than 1,200 pounds of locally sourced cherries, pFriem Flanders Red Kriek is a 7% ABV Lambic with tart cherry pie tones and pinot noir meets almond pastry aromatics.
