Not a lot of craft breweries inspire awe like Other Half Brewing.
Widely recognized as one of the most exciting breweries in New York, Other Half attracted beer tourists from all over the country and beyond, waiting in long lines and even camping out on the sidewalk for new releases.
Then, COVID-19 forced the brewery to close its Brooklyn and the Finger Lakes taprooms.
But now, Other Half Brewing is working with online retailer Tavour and some of the brewery’s offerings will now be available in more than half of the nation.
The move represents a significant pivot for the brewery, which previously relied largely on brick and mortar locations.
“When everything first started happening, our number one priority was keeping our employees and customers healthy and safe,” Joy Reichenbach, Other Half’s Manager of Operations and Communications said.
When the pandemic hit, Other Half immediately began curbside pick-up for to-go beer, as well as home delivery in NYC. Other Half heads can still pick up beer at the original Brooklyn location, as well as the Finger Lakes taproom in Broomfield, NY, and a recently opened taproom in Washington DC.
And in spite of the coronavirus Other Half is still planning to open a second Brooklyn production facility and taproom in NYC’s Domino Park neighborhood in the coming months.
To reach out-of-state customers who can no longer travel to the brewery, Other Half also began shipping beer via UPS to customers in New York, New Hampshire, Pennsylvania, and Virginia.
But, logistical difficulties have kept out-of-state shipping fairly limited. So, working with an established direct-to-customer service like Tavour made sense.
“We want people to get our beer in whatever way is most convenient for them,” Reichenbach added.
So far, the brewery has offered an assortment of hazy, hoppy beers through Tavour, including their Double Dry Hopped True Green IPA and Green City IPA.
And all of those beers sold out within hours.
Online retailer Tavour continues to do interesting things…